Nielsen Study Finds Hispanic Representation on Both Sides of the Camera, Drives Bingeability and Cultural Watchability for Latinos and New Audiences
Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural watchability according to Nielsen's latest Diverse Intelligence Series (DIS) report.
Celebrating 10 Years of Volunteering Through Nielsen Global Impact Day
On June 9, 2022, nearly 3,000 Nielsen employees across 43 countries volunteered at over 500 events and individual activities to celebrate our 10th annual Nielsen Global Impact Day.
Nielsen's 2022 ESG Report: ESG Highlights and Goals
We know that setting ambitious, yet achievable, targets for our ESG performance is important in order to drive accountability, ownership and continuous improvement for Nielsen and our stakeholders.
A New Chapter in Inclusivity: How LGBTQ+ Audiences Are Reviving Traditional Media
Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion.
Nielsen Launches Marhaba, a Business Resource Group Supporting Employees of Arab Descent
This year, the U.S. government has officially recognized April as National Arab American Heritage month.
TV's Starring Role in Exposing Health Disparities for Black Women
Empowering historically excluded people to lead in the media industry means bringing their talent—as well as their lived experiences—to the forefront.
Black-Owned Media: Making the Case for Better Brand Partnerships
The role of Black-owned media has continued to evolve in the nearly 200 years since Freedom’s Journal–the first Black owned and operated newspaper in the U.S.–went to print.
Tuning Into Radio's Potential: The Power of Black-Owned Radio
Black History Month is frequently the time when brands step up their efforts to connect with Black consumers.
Winning for the Long-term: Investing in Diverse-Owned Media
With the rise of the Black Lives Matter movement, many marketers have made commitments to increase their investments in Black-owned media.