Nielsen

Through the 2022 Data for Good grants program, the Nielsen Foundation is supporting creative efforts leveraging data to advance media and technology as forces for good, especially in advancement of representation and inclusion.

Disability representation on television is increasing, but slowly. And in an ever-expanding programming landscape, it’s also increasingly harder to find, and viewers in the disability community are struggling to feel seen.

Nielsen is providing volunteer support and continued sponsorship of AI4ALL, a nonprofit focused on opening doors to artificial intelligence (AI) for underrepresented talent through education and mentorship.

After months of focused research, Nielsen has released its first independent Brand Sustainability Report, which ranks how Australian consumers perceive the sustainability efforts of 247 leading brands.*

Nielsen’s commitment to DE&I aims to accelerate our journey toward creating not just a company, but a media landscape at large that is more inclusive. To truly measure everyone, across all channels and platforms, we must uncover new insights into and about diverse, often overlooked communities and the content they watch.

Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are being more socially conscious about the brands they choose.

While most conversations on representation in media are centered around what audiences see on screen, of growing importance to viewers—and growing influence in attracting new audiences—is diversity and inclusion behind the cameras.

Black buying power in the U.S. is estimated to grow to $1.98 trillion by 2025. And while most brands acknowledge that Black consumers are critical to their growth and cultural relevance, earning Black consumers’ business can prove challenging as Black people around the world become more discerning of how, where and when brands are targeting them.

The importance of representation in media can’t be overstated. Among Hispanics, for example, 56% say they’re more likely to watch content when it features someone from their identity group.