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New York State Hopes to Say Goodbye to Styrofoam With New Proposal

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If you are a Styrofoam packing peanut or take-out food container, 2020 doesn’t look so great for you in New York state.

A proposal introduced by New York Gov. Andrew Cuomo late last month would be the largest ban of expanded polystyrene (EPS, more commonly known as Styrofoam) in the country. If passed, as many expect it will be, the ban would cover 20 million people when it takes effect in 2022, making this ubiquitous single-use plastic a thing of the past in the Empire State.

The proposal comes on the heels of an EPS ban New York City implemented last year.

"Styrofoam is one of the most common pollutants and a public health hazard that impacts humans and the environment alike," Gov. Cuomo said in a press release. "This material is everywhere, and it will continue to pollute our waters and harm our wildlife for generations to come if we do not act." 

The surge to end single-use plastic waste continues

Cuomo’s latest proposal comes a year after he signed into law legislation banning single-use plastic bags in the state. That ban goes into effect in March.

This latest environmental move comes as the food take-out business has skyrocketed thanks to the growing popularity of delivery companies such as Door Dash, Grubhub and Uber Eats. The online food delivery market was worth $34.31 billion in 2017, and by 2030, it is estimated that it will reach $91 billion.

While delivery services offer customers convenience, some environmentalists say it comes at a cost in the form of excessive single-use plastic.

Under Cuomo’s proposed Styrofoam ban, violators would be fined $250 for the first offense, and up to $2,000 for repeated violations. The ban exempts building insulation, prepackaged food sealed prior to receipt at a restaurant or foodservice establishment, and packaging for uncooked or raw meat, fish or eggs.

While Cuomo’s proposal would be the largest of its kind, it wouldn’t be the first state-wide ban. This honor goes to Maine, whose EPS ban will go into effect in 2021, followed by Vermont and Maryland. Bans are pending in several other states such as Colorado, Oregon and New Jersey, while some 200 cities and municipalities already have bans on the books, including San Francisco, Los Angeles and Minneapolis.

Styrofoam: From marvel to villain

When introduced by Dow Chemical in 1941, Styrofoam was considered a technical marvel: an inexpensive, lightweight material that could hold in heat and cold. Seemingly overnight, EPS was an integral part of our lives, keeping our Big Macs warm, fragile deliveries safe and take-out ice cream cold. From 2002 to 2015, experts say about 316 million metric tons of Styrofoam were produced globally.

Today, Styrofoam’s glimmer has faded and it is now considered a major environmental and health hazard. It’s virtually non-biodegradable, taking up space in landfills together with other single-use plastics. It's also a major polluter of waterways. Beyond its environmental impact, the World Health Organization has classified EPS as a “probable carcinogen.” 

So, what can businesses do?

One company that isn’t sitting still is Dunkin' Donuts, which served its hot drinks in insulated Styrofoam cups for decades. In 2018, the chain announced plans to eliminate all polystyrene foam cups from stores worldwide by April 2020.

The Massachusetts-based company told NBC News in November that it's well on its way to completing that goal, with many locations already rolling out a new double-walled paper cup for hot beverages. According to the NBC report, Dunkin's new paper cup is lined with plastic, so it's not actually recyclable, but the lid is made of polypropylene and can be recycled in towns that offer recycling for No. 5 plastics.

One of Dunkin's top competitors, Starbucks, acted decades earlier. It began rewarding customers with a discount when they brought in personal cups or mugs all the way back in 1985. In 2013, the coffee chain launched a $2 reusable cup in the U.S. and Canada and sold similar cups in the U.K. for 1 British pound. 

East Coast fast-casual restaurant chain Dig has taken another approach, launching a pilot called Canteen in 2019. Customers who install a smartphone app (Canteen by Dig) and consent to a fee of $3 a month can take their lunch with them in a hard-shelled, reusable bowl made from black melamine, complete with a white plastic lid. They can then trade in their used bowls for fresh ones during their next visit, and Dig will wash and reuse the containers. The pilot is thought to be the first  “closed-loop” program for take-out containers in New York City, New Food Economy reports. 

On the West Coast, Zume, Inc., known for its automated pizza delivery restaurants in California, recently earned top marks from the DuPont Awards for Packaging Innovation for its Pizza Pod made from compostable and biodegradable sugarcane fiber. As reported in Forbes, the company recently launched Zume Source Packaging that uses plant-based materials to create a cost-competitive alternative to plastic. The launch was supported by the company's recent acquisition of Pivot Packaging and its new 70,000-square-foot manufacturing plant in Southern California.

For local “mom and pop” restaurants, food trucks, delis and grocery stores, a broad range of packaging options exist beyond Styrofoam, including products made from recycled paper, sugarcane and mushrooms — even edible seaweed.

One company finding opportunity in the green-container sector is Loliware, which bills itself as the world's leading seaweed-based material technology company replacing single-use plastics. The company first introduced seaweed-based straws, but plans to expand into cups, lids, utensils and packaging made entirely of kelp. Customers already include Marriott hotels and the Museum of Modern Art (MoMA) in New York.

The downside for many small businesses, however, is that environmentally friendly packaging comes at a cost. But for some, it doesn’t matter.

“If you were buying a case of [Styrofoam] takeout boxes for $25 and the cost of buying a case of biodegradable takeout boxes is $64, it does add to the bottom line, but I think it’s worth every penny,” John Engman, owner of the California chain Breakfast Republic, told the nonprofit Food Print. "I want to have a conscience and run a restaurant that is at least trying to make a move in the right direction."

And with that, it’s a wrap. An environmentally friendly, biodegradable wrap.

Image credit: Caleb Lucas/Unsplash

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Mattel Commits to 100 Percent Sustainable Plastic

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Where is the new frontier for alternative plastics? How about the toy aisle, packed with colorful plastic figurines, gadgets and pretty little boxes?

Toy producer Mattel, for one, thinks its products could use a material makeover. Last month, the company announced a new goal: transitioning its toys and packaging to 100 percent recycled, recyclable or bio-based plastic by 2030.

The company that owns brands such as Barbie, Fisher-Price and Hot Wheels will launch its first fully sustainable item in 2020: a revamp of the Fisher-Price Rock-a-Stack using sugarcane-based plastic and recycled or sustainably sourced packaging.

The transformation of these beloved toy tubes, designed to teach toddlers about relative size and stacking, will not only decrease Mattel's ecological footprint. The company infers that its streamlined materials will also be more recyclable.

What’s behind this commitment at Mattel

Mattel shows promise in achieving its new goal. The company surpassed its 2018 goal of transitioning to 90 percent recycled material for its paper and wood packaging. Packaging currently consists of 93 percent recycled paper and wood fiber.

Progress has been a long time coming — Mattel began its sustainability journey in 2011 with a set of “sustainable sourcing principles” — and it’s not slowing down. The company established an Environmental Sustainability Council earlier this year, and part of the team’s sanction is in materials innovation.

“Innovation is part of our DNA, and it is central to our work in environmental sustainability,” Richard Dickson, president and chief operating officer of Mattel, said in a press statement. “Our world-class designers have consistently created products that can be passed on to generations and, today, we are continuing this proud tradition with our new sustainable Rock-a-Stack, one of the most iconic and best-selling toys in the toy industry.”

Why invest in a materials overhaul?

First and foremost, investing in a reduction in conventional petroleum-based plastics is an investment in the viability of the global economy. The United Nations Environment Program puts the global cost of marine plastic pollution at $13 billion a year.

Investors have noticed the threat plastics pose to their portfolios and are beginning to reach out to companies about making changes to their principles and operations. Last year, investors representing $1 trillion in assets joined a Plastic Solutions Investor Alliance under the purview of the shareholder advocacy group As You Sow. The coalition of investors began their campaign with consumer goods giants Nestle, Procter & Gamble, PepsiCo and Unilever.

Mattel is ahead of the curve with its recycled paper and wood packaging, but only by an inch. Governments around the world are beginning to ban plastic packaging. The European Commission’s 2018 “plastics policy strategy,” for example, requires all packaging within the European Union to be recyclable by 2030. Mattel’s plastics commitment aligns with the EU’s timetable and surpasses existing United States regulations.

Like investors, citizens are asking for more. A survey by Accenture across 11 countries found that 83 percent of consumers think it is important or extremely important that companies design products to be reused or recycled. Seventy-two percent said they buy more “environmentally friendly” products today than they did five years ago. And most said they expect to buy even more sustainably-developed items over the next five years.

Staying ahead of global government policy aligns Mattel with its customers and investors, who will likely continue to demand more positive change from the companies they support.

Joining a prestigious cohort

If Mattel achieves its goal of 100 percent sustainable plastics, it will join the likes of shoe company Rothy’s, compostable tableware company Repurpose and clothing company Recover Brands. Amongst massive businesses owning multiple large brands, though, Mattel is helping to pave the way.

“Environmental sustainability is a corporate priority at Mattel and creating sustainable products and packaging is an important part of our commitment to the planet,” Ynon Kreiz, chairman and CEO of Mattel, said in a press statement. “Our dedicated cross-functional team made sustainability a key priority throughout the product and packaging design and production process. Today, we are delivering on that priority by announcing our first product made from sustainable materials and we look forward to expanding our efforts to all Mattel brands.”

Image courtesy of Mattel

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Mattel recently announced a new goal: transitioning its toys and packaging to 100 percent recycled, recyclable or bio-based plastic by 2030.
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Why Energy Efficiency is Key to Reducing Climate Change Risks

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Energy efficiency is the workhorse of the clean energy world. Though solar and other renewable energy technologies usually take the spotlight, energy efficiency often works quietly in the background, making huge strides in lowering emissions without the fanfare.

The first-of-its-kind Energy Efficiency Impact Report, a joint effort of the Alliance to Save Energy, the American Council on an Energy Efficiency Economy and the Business Council for Sustainable Energy, takes a look at the society-wide impacts of energy efficiency investments, policies, and innovation. The report also evaluates potential energy savings in residential and commercial buildings, industry, and transportation if further investments are made in the coming years.

The findings are impressive. Since 1980, the report finds, without energy efficiency investments, energy consumption and related emissions would be 60 percent higher than they are and consumers would be paying $800 billion more per year in energy costs. Six policies were responsible for about 20 percent of those cuts, the most impactful being vehicle fuel emissions standards and appliance and equipment efficiency standards. Nevertheless, the report points out that the biggest opportunities are still ahead of us.

Such developments include the deployment of particular smarter technology, like digitalization, as well as artificial intelligence, cloud, and internet of things - all of which could be coupled with more responsive energy management. According to the report, additional investments in energy efficiency could lower U.S. greenhouse gas emissions by an additional 50 percent by 2050.

For those of us who have worked in energy efficiency for a long time, none of this is surprising. While it does not get the attention of flashier technologies, energy efficiency is a powerful weapon in the arsenal to combat climate change. The equation is simple: energy not used means emissions not generated. Efficiency technologies should be implemented first - if the overall demand for electricity is reduced, there is less need for building new power plants or installing new renewable capacity.

Efficiency has often been equated with sacrifice, but efficiency and conservation are not the same thing. Conservation means a change in behavior, as in thinking about turning off the lights when you leave the room, whereas efficiency refers to the technological changes that make energy consumption more efficient, thus lowering demand. Both are critical to lowering emissions, but efficiency requires investments in research, development and deployment by both the private and public sectors.

One thing not addressed in the report, nor in most efficiency reports, is the tremendous positive impact that energy efficiency investments have on water supplies. Just like every megawatt of energy not used means fewer carbon emissions, so it also means less water is needed to generate that megawatt of energy. Traditional forms of energy use tremendous amounts of water. Solar photovoltaic (PV) and wind power use negligible amounts, but energy efficiency technologies and processes use zero water. Reducing demand for energy to consume means reducing the need for additional water supplies to meet that demand.

We are seeing the effects of climate change already. Droughts and heatwaves, in particular, put pressure on our water supplies, and not just in direct ways. When the temperature rises, demand for air conditioning rises, causing energy demand to spike. That means more water is needed to generate more electricity, but there is less water available. The water may also be too hot or too low to effectively cool the power plants. Energy efficiency makes the equipment able to do the same or more with less electricity.

Energy efficiency is one of the most effective water conservation strategies there is, and the reverse is also true. Energy efficiency is a powerful greenhouse gas emissions reduction tool, but its role in reducing demand for water should not be ignored. It may not be the most glamorous thing to talk about it, but it is the most effective climate change tool we have for the energy sector. As we enter a new decade and face an increasing rate of climate change risks, greater investment in energy efficiency can potentially help mitigate those impacts.

Image credit: Markus Spiske/Unsplash

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Solar and other renewable power technologies take the spotlight, but energy efficiency works quietly in the background, lowering emissions with no fanfare.
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Three Clean Tech Trends to Watch In 2020

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With the new year having arrived, now is a good time to gaze into the crystal ball and gauge some of the top clean tech trends that could help accelerate the decarbonization of the U.S. economy over the next 12 months — and what could hold it back, too.

Electric Vehicles — nope, scratch that and replace with electric buildings

Between Tesla’s Cybertruck and Ford’s Mustang Mach-E (pictured above), snazzy new electric vehicles (EVs) got loads of media attention as 2019 drew to a close. However, anyone hoping for EVs to have a significant impact on decarbonization in the U.S. will have to wait quite a while longer.

Edmunds and other auto industry analysts are predicting another strong turnout for overall car sales in 2020. That means new gasoline-powered automobiles will continue to flood the streets over the next 12 months. The popularity of gas-guzzling SUVs and pickup trucks will add to the hurt.

Meanwhile, electric vehicles will remain a minuscule part of the mobility market.

It’s a different story in the building electrification movement, where local jurisdictions can force the market for electric power simply by banning new natural gas hookups.

With overall electricity consumption flatlining, electricity stakeholders also have a bottom line incentive to help promote electric conversation for the estimated 70 million existing homes using gas, oil or propane.

That’s why building electrification tops the TriplePundit Top 5 list again, just as it did last year, and repeatedly at that. Look for more activity in this field in the months to come.

Energy storage good; long-duration energy storage better

One decarbonization issue for both electric vehicles and buildings is the continued reliance on fossil fuels to power the grid.

Energy storage can help solve that challenge, but there is still a problem.

The problem is the continued reliance on lithium-ion battery arrays for bulk energy storage. At best, these batteries can store energy only for a few hours. Currently, pumped hydro is the only option for storing wind and solar energy in bulk over long periods.

The solution is to invent new kinds of economical bulk energy storage that last ten hours or more.

Ten hours is the goal set by the Department of Energy for long-duration energy storage. The federal agency has been funneling millions into supporting new storage technology with the ultimate aim of reducing, if not eliminating, the need to build new gas power plants.

Long duration energy storage could also help relieve transmission bottlenecks in some areas, which would help avoid the cost of new grid upgrades.

What’s needed now is support for long duration R&D from the private sector. It has been slow in coming, but Wood Mackenzie’s GreenTech Media foresees an avalanche of investment in 2020 and we agree.

Bonus trend: hydrogen, hydrogen, hydrogen

Hydrogen fits neatly into the category of long duration energy storage, but it deserves its own section because it carries widespread implications for accelerating wind and solar development.

For those of you new to the topic, hydrogen is a zero-emissions fuel that has innumerable applications in industry, including food processing. Its use in transportation and energy storage is also increasing.

Hydrogen also made the TriplePundit Top 5 list last year on account of the emergence of renewable hydrogen, sourced from water rather than natural gas.

Last year the big news was also all about renewable hydrogen for fuel cell vehicles, including trucks and other heavy duty equipment as well as boats and aircraft.

This year the more interesting activity will occur in the area of stationary energy storage in general, and long duration energy storage in particular.

Maine could be one state to watch. Policy makers in the state are currently eyeballing a proposal for a new hydrogen energy storage system that would forestall the need to upgrade its transmission system.

Come to think of it, Maine has remained out of the clean tech spotlight for too long. The state is swimming in renewables including wind, solar, biomass, biogas, and hydropower, and it just might be ready to be center focus as governments and business sort out how to decarbonize the U.S. economy.

Next week, we will continue this discussion by zeroing on new developments in the renewables sector you should keep your eyes on in the coming year.

Image credits: Ford Motor Co.

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As 2020 begins, now is a good time to gauge the top clean tech trends that could accelerate the decarbonization of the U.S. economy in the next 12 months.

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6 Off-Beat, Random and Sustainable Things to Do in California

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2020 has finally landed on our calendar, and with this new year, comes a new batch of new year’s resolutions, goals to kick into high gear for 2030  . . . and for some of us, January 1 means we need to plan our vacations that will occur at some point during the next 365 days.

A trip to the Golden State this time of year often means enjoying warmer temperatures in Southern California’s beach towns or spectacular skiing in the Sierra Nevada Mountains. But as a native son, I thought I’d ring in the new year by giving you a few ideas of what you can do if you need a break from the state’s 40 million people, notorious traffic and deathly real estate prices.

If you want to veer off the beaten path, contribute to local businesses, score some “out there” sustainability ideas or support local artisans (or any combination of these), here are just a few ideas for you to check out the next time you venture this way to visit family, attend a conference or come out on business.

Forestiere Underground Gardens, Fresno

It was a love story for the ages: Sicilian immigrant Baldassare Forestiere arrived in the San Joaquin Valley in 1901 to become a citrus farmer. The problem was that the land he bought was a massive patch of nearly impenetrable hardpan, which meant it was next to impossible to plant anything. So instead, Forestiere dug underground, kept digging underground, and dug some more. By the time he was 44 years old, he had excavated a network of tunnels spread across 10 acres in his quest to provide a comfortable home for his bride.

Sadly, Forestiere never married; but he did leave a legacy with an impressive labyrinth of rooms, grottos and gardens, where he could grow everything from citrus to pomegranates to grapes. Forestiere certainly gave us ideas on how to cope with climate change and the impact air conditioning is having on the planet – just build underground, and do it the most low-carbon way possible: by pickax and hand. His farming methods are also a workman's comp attorney's nightmare - there were no ladders to risk falling off of, as when it came time to pick fruit, one only had to bend over at ground level.

Members of the Forestiere family currently operate what’s left of this subterranean masterpiece.

An orange tree twists to the sky at Fresno's Forestiere Underground Gardens
An orange tree twists toward the sky at Fresno's Forestiere Underground Gardens

Photo: An orange tree twists to the sky at Fresno's Forestiere Underground Gardens

Glass blowers and their art, Benicia

California history buffs know of Benicia, about 45 minutes by car or an hour ferry ride northeast of San Francisco, as California’s state capital briefly in the 1850s before the state's legislature moved permanently to Sacramento.

Locals in the town of 27,000 pride themselves as being an oasis of calm in the hectic Bay Area, and, of course, for its colony of artisan glass blowers. Many of the artisans who work in the studios in Benicia’s downtown were inspired or trained by the Murano glass studios in Venice. If you have a few hours to spend after visiting San Francisco on your way to the Wine Country, consider visiting this cluster of workshops nestled along the Carquinez Strait. Benicia’s downtown is also a true Main Street – at last glance there are no national chains on the main drag.

Pick your own fruit, Bishop

Most people visit the Owens Valley and Eastern Sierras to go skiing at Mammoth. Bizarre geological wonders such as Mono Lake and Devils Postpile National Monument are also big draws during the summer month. The town of Bishop, population 3,900, bursts at the seams during peak fishing season.

But if picking your own fruit is your way of getting in touch with the earth, then consider visiting Apple Hill Ranch just outside of Bishop. Depending on the time of year, cherries, peaches and apples are yours for the pickings. The farm’s Facebook page keeps its fans posted about the latest fruits (and vegetables!) on offer.

There’s no shortage of pick-your-own fruit options in California – this chaotic web page is a joyful time suck if you’re curious about other foraging options, whether you are hankering for berries around Monterey Bay or stone fruit in the Central Valley.

Free range zebras, San Simeon

Yes, this makes about as much sense as hippos in Colombia, but a weird twist in history could mean long-term salvation for these majestic animals - and unlike the Hippopotamus amphibius, Pablo Escobar wasn't involved. Another nefarious character, however, was involved with this scheme.

Along Highway 1 between Cambria and Sam Simeon, home to world renowned Hearst Castle, is a herd of zebras. This oddity was due to the early 20th century publishing giant William Randolph Hearst, who built this estate get away from it all and co-host soirees with his mistress. Visitors to Hearst Castle drove through what was by most estimates the world's largest private zoo at the time. By the late 1930s, financial difficulties forced Hearst to sell or give away most of his prized exotic animals. Others, including the zebras, were set free.

Today, you can watch the zebras graze along the east side of Highway 1, roaming around obliviously while visitors gawk from behind the high chain-link fence. After passing Cambria while driving north on 1, just look out for the animal prints to your right.

Zebras roaming near San Simeon, CA
Zebras roaming near San Simeon, CA (Image credit: vgm8383/Flickr)

Photo: Zebras roaming near San Simeon, CA (Image credit: vgm8383/Flickr)

Gaze at the sunset at Point Vicente, Palos Verdes

Are you in the Los Angeles area with only a few bucks in your pocket and a maxed-out credit card? Then get a ride to Point Vicente, where the lighthouse first started warning ships about the treacherous waters around Palos Verdes in 1926. Come here in the late afternoon or early evening depending on the time of year, as the cliffs will dazzle you with shades of gold and you’ll happily forget that you’re in a metropolitan area home to a zillion people. Point Vicente is between Redondo Beach and Long Beach, two communities that offer a nice change of pace from the City of Angels.

Point Vicente, Palos Verdes, CA
Point Vicente, Palos Verdes, CA

Photo: Point Vicente Lighthouse, Palos Verdes, CA

Shields Date Farm, Indio

Most visitors come to the Coachella Valley for a certain musical festival. Others flock to Palm Springs for the stellar winter weather, the White Party, golf, mid-century architecture, the tennis tournament at nearby Indian Wells, cosmetic surgery or all of the above. The more adventurous check out the Salton Sea and nearby oddities such as Slab City.

Somewhere in between, in and around Indio, is the region’s thriving date industry. The history of how dates ended up in these parts is certainly a colorful tale. Many of these date palm orchards are organic. And while there is some controversy over date growers’ impact on local groundwater supplies, these date palms are among nature’s wonders – they can bear fruit for decades, and have an average lifespan of 200 years.

Then there is Shields Date Garden. If you are into Route 66 kitsch, this is your place, though in fairness, the restaurant on the premises is pretty darned good. You’d be remiss if you don't take time to watch the film “The Romance and Sex Life of the Date,” but you can always watch the film on YouTube. Plus, we’re a little late to mention this, but there is also The Walk, which takes you through the 12 episodes in the life of a certain historical figure named Jesus of Nazareth.

Image credits: Leon Kaye

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How Brands Communicated Purpose in 2019

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This past year, consumers, investors and employees demanded that companies enact change and demonstrate purpose beyond generating profit.

With 2019 about to wrap, we here at TriplePundit and 3BL Media look back at the brands that rose to meet stakeholder expectations and the interesting ways they communicated their good work on environmental, social and governance (ESG) topics.

Brand experiences take communicating purpose to the next level. When done right, they create a deep emotional bond between audiences and brands. But how does a company execute a brand experience authentically? For United Airlines, whose purpose is "Connecting People. Uniting the World," it meant hosting its first-ever Drag Queen Brunch to celebrate the diversity of its employees and the people they serve. To attend the event, participants donated air miles to United's charity partner, The Trevor Project, a nonprofit that provides intervention and suicide prevention for LGBTQ youth.

More and more businesses have chosen to lead with purpose by aligning with the United Nations’ Sustainable Development Goals (SDGs). With only a decade left to meet the ambitious targets laid out in the SDGs, businesses have to do the work and communicate their progress. Procter & Gamble has done just that. In October, P&G announced it had already reached its 2020 goal of purchasing 100% renewable electricity in the U.S. and Canada. This accomplishment signifies a strong start as P&G looks toward its ultimate goal of purchasing 100% renewable electricity globally by 2030.

Brands are living in woke times—and employees know it too! Now, recruiting and retaining top talent hinges on addressing equal opportunity and accountability to build an inclusive workplace. Sharing what a company is doing to become an employer of choice is paramount to having success. Bacardi did that during its Spirit Forward Women Empowerment Series by exploring timely topics such as representation, innovation and disrupting the status quo. The series featured a diverse set of voices and aimed to provide the tools, solutions, relationships and know-how to unleash the potential and advancement of women in hospitality.

In 2019, brands were expected to take stands on issues central to their business. With this becoming the new normal, how a brand break through the noise? Take a page from Timberland's book. The outdoor lifestyle brand launched its largest-ever global campaign, "Nature Needs Heroes," which aims to plant 50 million trees around the world by 2025 and calls on consumers to join the movement by taking small, simple actions for a healthier planet. Harnessing the brand’s passion for nature and the energy of the fashion world, the campaign celebrates 12 eco-heroes who are making lasting change for the environment and their communities. Since launching, the initiative has come to life through robust media activations across print, digital, out of home, social media and PR. Timberland is also engaging the global community to be heroes for nature through a series of tree planting and greening events.

Marketers have long been told that an average user's attention span is eight seconds. Many best practices suggest making content as concise as possible. HP defied this logic with a long-form story on how iOrthotics is using its 3D printers to help patients gain the ability to walk or improve their mobility.

The story follows Christopher, an 8-year-old boy from Australia, as he takes his first steps since he was weakened by a stroke. Dean Hartley, podiatrist and co-founder of iOrthotics, sums it up best when he says, "This is why we do it. You see that smile on his face. Then you see the smile from the parents. It’s amazing."

Previously published by 3BL Media.

Image credit: HP

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2019: A Momentous Year for World Central Kitchen

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Founded in 2010 by chef José Andrés, World Central Kitchen (WCK) hit its stride in 2017 when Andrés’ action in Puerto Rico after Hurricane Maria ravaged the island that fall. Its mission: ensuring citizens under duress could at least have one hot meal a day no matter how dire the circumstances.

Andrés launched the massive relief effort with credit cards and the $10,000 he had in his pockets. Within days, he was overseeing an operation that enlisted food trucks, culinary schools, large restaurant distributors, and some very well-known U.S. nonprofits in what turned out to be a $400,000-a-day relief effort. Since then, this NGO has offered lessons to both businesses and relief organizations on how to move fast and get things done.

This work, done at a frenetic yet effective pace, has not stopped: it has only scaled up. At the beginning of 2019, with D.C. mired in the middle of a federal government shutdown, WCK served 100,000 meals in the national capital – and that effort was replicated nationwide across 400 restaurants in 35 states.

February saw WCK ramp up its efforts in the southern hemisphere as the Venezuelan refugee crisis surged along the country’s border with Colombia. In the border town of Cúcuta, Colombia, more than 750,000 meals have been served as of yesterday. This past summer, WCK began relief operations within Venezuela as well.

That work continued across the Atlantic and to the Horn of Africa, where a month later, Tropical Cyclone Idai hit Beria, Mozambique, killing over 1,000 citizens and upending the lives of another 3 million. Within days, WCK started operations in the country, remaining active through May as the organization’s staff and volunteers served up 350,000 meals.

The work continued through the spring and summer, with wildfires and an earthquake in California; flooding in Nebraska and South Dakota; Hurricane Dorian in the Bahamas; and an earthquake last month in Albania.

In addition to serving those hot meals, WCK runs several programs, including a $50 million Climate Action Fund launched earlier this year. That program seeks to ensure WCK’s fast action on the ground, from California to the Bahamas, can continue without a hitch. “WCK cooked and delivered hot meals every day of 2019,” Andrés said in an emailed statement, “and we have experienced a growing need for our work as we face increasing climate-related disasters and refugee crises affecting the most vulnerable.”

Learn more about WCK’s efforts, as well as ideas on how you can help, here.

Image credit: WCK/Facebook

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The work done by World Central Kitchen continues to scale up - and this NGO is determined to be prepared for what could happen in 2020.
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Seven Trends Dramatically Reshaping Corporate Philanthropy

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These days, it’s not if a disaster happens anymore, but when. And when there’s a need, you want to be there, on the front lines, NOW. 

Urgency is more than being purely reactive, however. It’s about aggressively going after the right causes. You have an imperative to direct your dollars strategically to emerging needs where they can provide the most positive impact — while simultaneously aligning with your organization’s missions and values.

The demand for immediate social impact is ubiquitous, and we certainly don’t need to inform you how great the demand is for corporate giving. Our shared world is rife with want and chaos and emergencies. The need is everywhere. Worthy, urgent causes roar up literally overnight. And thankfully, there’s people like you, and organizations like yours, who jump in and help in big ways. Whether through grantmaking, employee donations, or volunteer programs, the challenges are the same. 

How can you best mobilize your resources, generate maximal impact, and deliver that impact as quickly to the point of need?  

You are a powerful catalyst for giving.

During this webinar hosted by HR.com earlier this month, Seven Trends Dramatically Reshaping Corporate Philanthropy, you’ll see how Agile Social Impact can help solve the issues posed by those trends outlined. When you are being agile as an organization, you can quickly achieve impact in your corporate social responsibility programs.  And by providing agility for your employees, they can deliver impact to the causes that matter to them most.

Key Takeaways:

  • What are the seven trends reshaping corporate philanthropy today and how to prepare for 2020
  • How to engage employees at all levels through charitable donations and volunteerism
  • How to leverage technology to maximize agile social impact with your corporate philanthropy programs

Be sure to watch here: The Forces Dramatically Reshaping Corporate Philanthropy

Originally published on 3BL Media News.

Image credit: John Schnobrich/Unsplash

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When it comes to corporate philanthropy, how can you best mobilize your resources, generate maximal impact, and deliver that impact as quickly as possible?
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The ESG Trends You Need to Know About for 2020

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Yes, it’s true, year after year: most of the ESG (environmental, social and governance) predictions made in January for the upcoming year will be off come December. Nevertheless, 2020 may be an easier year to gauge than most.

After all, we have a volatile presidential election coming up here in the U.S. – one that will have just about every superlative description imaginable tagged to it. Employees will continue to make their voices heard on a bevy of social and political issues, and companies will scramble to respond in kind. Plus, many consumer trends are simply unstoppable.

Finally, the fact that many companies have only 366 days (thanks to the leap year, there’s an extra 24 hours!) to meet their 2020 goals means we’re about to embark on one heck of a bumpy ride. Expect a lot of sustainability cans to be kicked down the road.

Healthcare becomes more important to companies’ employee engagement efforts

Another year, another 52 weeks of endless healthcare debate and another dollar – or shall we say dollars, as the chances are your health care premiums have ticked upward in price yet again. Those rising costs, and the stress many workers feel because of this trend, will nudge more employers to become more creative about how they provide healthcare benefits. Watch for more companies to encourage employees to take advantage of mental health care benefits (or finally, start offering them); in addition, keep an eye out for options such as home health care, which is way cheaper, and often more comfortable, than hospital stays. As medical marijuana and CBD become more mainstream and accepted, more HR professionals will become open to figuring out how to include such treatments as benefits, too.

More companies will encourage voting, and give employees time off cast their ballots

Speaking of elections, we’re in for a chaotic primary and election season to launch the 1920s on this side of the pond. During the last midterm cycle, we saw more companies strive to get their employees interested in voting; a few companies, such as Patagonia, have made it a policy to give their employees time off to vote. Keep an eye out for more companies deciding to do the same.

The circular economy will hit a snag

Here’s my Debbie Downer prediction for 2020: circularity will flop. Indeed, the circular economy was a big story during 2019. Unfortunately, this movement faces a huge problem: it’s more story than substance. Yes, there have been countless initiatives, partnerships and goals, but there are several fundamental problems that can make all this talk more hype than reality. First, the cheap cost of fossil fuels gives companies, and consumers, little incentive to change their ways. The plethora of raw materials used to make just about everything from packaging to household goods means we’ll still be consuming linearly, not circularly. And most of us are just not hard-wired to accept that magic R-word: reuse. The many barriers mean the circular economy is more likely to struggle to gain traction instead of scaling up in the coming year.

Meanwhile, China’s ongoing ban of plastic waste imports means there is still too much waste out there for any company or municipality to manage effectively. And piling atop of the single-use plastics problem, the reality that the cheap cost of many products, from clothing to consumer packaged goods (CPG) means there is no incentive for consumers to change. It will take heavy-handed legislation (unlikely due to the surge in populism worldwide) or a massive geopolitical jolt leading to sky-high fossil fuel prices (more likely due to the surge in populism worldwide) to shock companies and citizens into taking action on this front.

Onto food: plant-based seafood will make a splash

If 2019 was the year of plant-based foods – and by that we mean fake meat going mainstream with burgers and tacos – then 2020 will be all about plant-based seafood. Read Sarah Hutcherson’s excellent overview of how 2019 was the foundation of this trend. While we’ll see more effort to ensure transparency and ethics in the global seafood supply chain, the sad reality about our oceans is that we’ll have to turn increasingly to cell-based and in the near term, plant-based imitation fish and shellfish options.

Fancy an organic non-alcoholic drink with that plant-based slider?

Millennials are praised and mocked at the same time for countless trends: on one hand they are applauded for raising awareness of what’s in our food supply – and then we turn around and blame them for killing off old standbys like the Amtrak dining car. But let’s face it, one shift for which we should be thankful is the fact that more of them are shying away from booze – and making the phrase “No thanks, I don’t drink” one that is more accepted than mocked. Global beverage companies will have to respond in kind – so watch for more creative alcohol-free beers, wines and spirits to hit the market . . . with a fair share organic, free trade (and perhaps free range?) choices.

Finally, on governance: shareholders will want more say on board diversity

The news has long been out: boards that are more diverse tend to perform better – largely because you avoid the timeless problem of a posse of old white yes-men agreeing on things with blinders on. And while California’s “quota law” on gender diversity has generated its share of controversy, the stubborn fact companies will face is that shareholders, including those persistent activist investor groups, will be pressuring companies to have boards that look less like the cast of that 1957 classic film, 12 Angry Men.

Image credit: Leon Kaye

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The stubborn fact many companies have only 366 days to meet their 2020 goals means a bumpy ride for environmental, social and governance (ESG) trends, writes Leon Kaye.
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