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Slàinte! New verification scheme protects Scotch Whisky supply chain

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Consumers of Scotch Whisky are being given even greater reassurance that what they buy is the genuine article, thanks to a new verification regime.

The Spirit Drinks Verification Scheme ensures that every part of the Scotch Whisky supply chain, from distiller to consumer, within Scotland or beyond, is mapped by the industry, registered with the UK Government and inspected to ensure it complies fully with all the rules on the production of Scotch.

Scotch Whisky is already protected as a Geographical Indication (GI), meaning it can only be produced in Scotland according to UK rules. The European Union (EU) requires that the production process of every GI is verified by the authorities. The new scheme ensures that Scotch Whisky has the same high protection as other European GIs, such as Cognac.

All businesses involved in any stage of the production of Scotch Whisky must register with Her Majesty's Revenue & Customs (HMRC) by listing all their relevant sites within and outside Scotland, including distilleries, maturation facilities, blending and bottling plants. Bottlers of Scotch Whisky abroad will also be subject to controls.

The total annual cost of the verification scheme of around £350,000 is being shared across the Scotch Whisky industry, in accordance with EU rules.

David Frost, Scotch Whisky Association chief executive, said: "This is a step change in the protection of Scotch Whisky and should be warmly welcomed. It will greatly improve the industry's ability to stop the sale of adulterated Scotch Whiskies bottles abroad."
 

 

Picture credit: © Ed Isaacs | Dreamstime Stock Photos
 

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Solar Market Heading for a 'Second Gold Rush' in 2014

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Rooftop solar panel purchases are on the rise. That’s great news for the solar industry, says Deutsche Bank Market Research, which is predicting a stellar year and a “second gold rush” for the North American solar market.

The bank’s report, "2014 Outlook: Let the Second Gold Rush Begin," gave additional incentive for solar installation companies, which Deutsche Bank predicts will lead this resurgence. It placed the base demand for 2014 at around 46 GW, shooting to 56 GW in 2015.

"We expect another gold rush by downstream installers to add recurring MW ahead of policy changes over the next two to three years," the report said. It also predicted that financing difficulties would eventually improve.

It makes sense. Installers across the country are taking advantage of the upswing before current tax credits expire in 2016, and the residential market offers increased potential. At the present time, homeowners can claim a 30 percent tax credit for new solar installations. That’s not only music to taxpayers, it’s a boon for installers that hope to capitalize on that increasing market.

Those that may particularly benefit, says Deutsche Bank, are the solar leasing companies.

"Solar leasing companies are highly profitable and have strong incentives to maximize the number of leasing customers ahead of ITC expiration in 2016," leading to a competitive decrease in leasing prices.

But according to the analysts, there will still be challenges ahead, with surges for downstream (installers, in particular) and some market tightness due to the gap between supply and demand. The analysts expect that the limitations will eventually be eased by multiple expansion.

Increased investment in the solar PV industry was already beginning to show in late 2013. Solar companies in the U.S., Canada and abroad report increased projects - downplaying last year’s predictions that solar and wind would see a decline following changes in federal tax incentive programs.

Image courtesy of Lucas Braun

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US Plug-In Electric Vehicle Sales Nearly Double In 2013

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Good news for those living at the intersection of manufacturing and environmentalism. Here in the U.S., sales of plug-in electric and hybrid vehicles almost doubled between 2012 and 2013 with an 84 percent jump to 96,600 of the vehicles sold. That's 49,000 plug-in hybrids (like the Volt) and 47,600 pure battery powered plug-in vehicles sold.

As a resident of Michigan and a guy concerned with environmental and sustainability issues, I've always had a love-hate relationship with the auto industry. On one hand, auto emissions are a main source of greenhouse gasses and the international thirst for oil, as gasoline production accounts for almost half of our oil use. On the other hand, friends, family, neighbors and the community depend very notably on income from the auto manufacturing sector.

The foundry just a few hundred feet from where I grew up employs hundreds of good folks with good paying jobs and benefits. They manufacture parts for car companies, both foreign and domestic. So when things are going well for the auto industry, the local economy does decent. But when the domestic auto industry is in a slump, the economy pretty much collapses. There was about a 10-year stretch until the recent auto rescue when the Michigan economy was in a free-fall and lost almost a million jobs in a decade. WUMP. And believe me, you could see it every day in the news: companies and mom-and-pop shops closing; layoff reports; and boarded-up windows at malls and local retail spaces.

I definitely cheer the resurgence of the auto industry as it puts people and manufacturers back to work. And I even admit that I kind of like the smell of the foundry air when I happen to be at the hardware store near my old neighborhood.

I cheer even louder, however, when part of that resurgence is coupled with growing normalization of plug-in electric vehicles on our roads and in our neighborhoods. I cheer for electric cars parked in the grocery store parking lot like any other mortal's car. "Just stopping in to get eggs and milk. In my electric car."

No longer is the electric car just one more of the future wonders to be found in Popular Science magazine. Now they're on the roads, the ultimate proving ground. And as actual use grows, so does the supporting infrastructure. Charging stations are sprouting up in communities across America, reducing the anxieties later adopters of electric cars may have about how to charge the car up on the go. Little old Muskegon, Mich. has no fewer than 14 of them throughout the city.

Also encouraging is the continued growth of traditional hybrid vehicles, which grew by 15.3 percent over the last year to 489,413 cars.

Cars in 2013 also broke a record for average fuel efficiency in new cars at 24.9 MPG. That number is going to jump even higher as new, federally mandated fuel efficiency standards come into play, which require average fuel efficiency to be 54.5 MPG by 2025 - more efficient than even the smaller, fuel-sipping cars are today.

It's heartening to see a cleaner change of direction in the automotive industry, and it's heartening to see consumers embracing that future. Also, it's great to see friends and neighbors going back to work.

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Women in CSR: Nikki Korn, Cause Consulting

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

TriplePundit: Name and title. Briefly describe your role and responsibilities, and how many years you have been in the business.

Nikki Korn: I am the Principal of Cause Consulting. I am lucky to be able to co-lead a strategy firm committed to helping companies and nonprofits simultaneously strengthen business and impact society. Every day I am inspired by my work coaching organizations on how to be intentional and strategic in their approach to CSR and sustainability. With some clients just beginning their CSR journeys, and others charting new territory, together, we get to cause change.

Over the past 20 years in this rapidly evolving field, I have sought out new ways to integrate my passion for social issues, communities, and marketing communications. From Washington, DC-based public affairs and foundation consulting, to product marketing, and then to cause and corporate responsibility, I am having a ball.

3p: How has the sustainability program evolved at your company?

NK: We launched our firm with the belief that it does not matter what a company calls it – sustainability, corporate responsibility, CSR – as long as it has a shared vision and common language to set goals, develop strategies, and cause change. Today, ten years later, in a CSR field that is increasingly sophisticated and diverse, this intentional approach is more important than ever. Thus, at our firm, we are looking for new ways to take action, communicate, and inspire.  We are aligning around the power of shared purpose and values; enhancing brands to unify the diverse elements of CSR; and harnessing storytelling and visuals to mobilize stakeholders.

3p: Tell us about someone (mentor, sponsor, friend, hero) who affected your sustainability journey, and how.

NK: In the late 1990s, I had the pleasure of working closely with the team at Chevrolet to build a cause initiative called Chevy R.O.C.K. (Reaching Out to Communities and Kids). The person at the helm of Chevrolet was Kurt Ritter. He is one of the smartest, humblest, and most inspiring leaders I have ever worked with. He knew his people, his business and his role. He would listen, ask great questions, provide concrete direction, and trust we’d get there. At every meeting, I remember him asking each of us for our opinions, before offering his own. He was a great coach! Kurt helped me recognize the power of guiding and coaching other professionals on their CSR journeys, joining with them and bringing out their talents, knowledge and expertise to achieve success.

3p: What is the best advice you have ever received?

NK: “Stop, take a long, deep breath, and plan out where you want to go.” As an athlete, this has always stuck with me. Applied to the CSR field, it means be intentional! Make sure you build well-thought-out strategies that generate short-term, meaningful “wins,” allowing the long-term results to come.

3p: Can you share a recent accomplishment you are especially proud of?

NK: I am psyched that Cause Consulting is celebrating its tenth anniversary in 2014. Time flies. I am incredibly proud of my expanding team and how they continuously bring creative solutions and big ideas to the table. Moving into our new, larger office space took some patience and hard work on everyone’s part, but now it is home.

3p: If you had the power to make one major change at your company or in your industry, what would it be?

NK: I believe that great brands have a deeper purpose and DNA beyond being just a great product or service. I wish that more marketers, especially pure brand marketers, would seek out and embed a human and societal dimension into their brand’s promise and experience. I love working with marketing teams and it’s often these teams that have the most power and assets to truly cause positive societal and business change. So…why is it often so hard to get them on board? I’d love to change this, and I’ll keep trying…

3p: Describe your perfect day.

NK: My perfect day starts in Warren, Vermont where I am blessed to spend family time vacationing. After sleeping in and grabbing a three-shot latte, I head to the courts for a good two hours of tennis. Then, off to “my” quintessential, local country Warren Store for a sandwich on their fresh French bread. Eating outside by the Mad River, we catch some rays and relax. The irony is that I love sitting on the rocks by the river, but even on the hottest day will rarely be found jumping into that icy water. Up again for more tennis, a nap, and finally to Flatbread for the best pizza in the world at their amazing outdoor setting. The evening always ends with lots of snuggles with my kids and my husband.  Shhh, don’t tell anyone, it is our special, happy place.

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2014: The Year of Impact Investing

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By: Beth Sirull, President, Pacific Community Ventures

This is shaping up to be the year of impact investing -- the year when impact investing ceases to be a buzzword or a niche play and when mainstream investors start to recognize the opportunity presented by this growing investment thesis.

Impact investing refers to investing capital with the intention of producing social benefits alongside financial returns.  Take, for example, Pacific Community Ventures’ 2003 investment in the Evergreen Lodge, a historic Yosemite destination. Over the course of a decade, Evergreen's management team transformed the lodge from a mom-and-pop seasonal motel to a year-round, premier destination resort. Since PCV’s investment, Evergreen’s leadership not only increased revenues by 18 times and its number of employees five-fold, but also implemented an internship program for at-risk Bay Area youth as well as cutting-edge energy and environmental conservation practices. PCV exited this investment in 2013, with substantial returns — both financial and social.

Impact investing is here to stay.


A growing body of research illustrates that impact investing has not only arrived, it is growing exponentially. The Aspen Network of Development Entrepreneurs (ANDE) recently estimated that there are 199 impact investing funds; a survey by J.P. Morgan and the GIIN in late 2011 found that 19 percent of the impact investors surveyed believe the market is about to take off. J.P. Morgan also estimated that global impact investments exceeded $50 billion in 2010 and predicted that invested capital in the impact investing market could reach $400 billion to $1 trillion by 2020.

What makes impact investment funds successful?


The latest important research, issued late last year at the World Economic Forum by PCV in collaboration with the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University and Impact Assets, paves the way for a new era of impact investing – one that brings the market closer to the mainstream.

The report, "Impact Investing 2.0: The Way Forward – Insight from 12 Outstanding Funds," represents the largest public release of data on the financial performance of 12 successful impact investing funds. The authors analyzed more than $1.3 billion in investments across more than 80 countries, and they reached exciting new conclusions about the factors and trends that lead to a fund’s success.


  • Successful impact investing requires "policy symbiosis," a deep, cross-sector partnership with government. The successful funds studied received direct support from the government as an investor or as a co-creator; or they leveraged government policy initiatives -- like the Community Reinvestment Act -- to stimulate or accelerate investment. The funds were also active in the creation of more supportive public policy to encourage impact investing. This is true not only in the United States but also around the world. The Impact Investing Policy Collaborative has been chronicling and advancing these policies for the past several years.

  • Next, the authors discovered across the board that funds had accessed “catalytic capital” in the form of grants, guarantees or seed investments from foundations, government or other sources of seed funding. The catalytic sources of capital served to unlock billions of dollars in non-catalytic investments. This initial capital served as the foundation of a "capital stack" that enabled different types of investors, with different requirements, to invest -- producing total investable dollars many times the amount of that initial catalyst.

  • Third, the authors found that because impact investing straddles multiple sectors it requires “multi-lingual leadership” that goes far beyond money management. Successful fund managers and leaders had experience in multiple arenas, including finance, government, public policy and philanthropy.

  • Finally, whereas previous analyses of the impact investing market differentiated between funds that were either "impact first" or "mission first," the authors described the successful funds studied as “mission first and last,” meaning that impact investing is in the fund’s DNA. The successful funds put financial and social objectives on equal footing, which enforces discipline, avoids mission drift and keeps funds on track.

Looking to the future


The scaffold has indeed fallen, and impact investing is here to stay. But there is still much more work to be done to activate capital and to grow the field in a meaningful way. First, more research is needed to pinpoint what makes investments successful in different asset classes. Second, industry (and educational institutions) will have to grapple with the new requirement for multilingual leaders who have experience across different sectors. How do we accelerate the development of these leaders? And third, public policy will have to keep up the pace to build a stronger framework and drive more capital to solve the environmental and social problems that are just too big for governments to address on their own.

Beth Sirull is president of Pacific Community Ventures, whose mission is to create jobs and economic opportunities in low income communities through the direct support of small business and entrepreneurship as well as by promoting policies that drive investment in underserved communities. PCV is an impact investor providing capital directly to small businesses. The organization also works to build the capacity of these small companies to accept and deploy impact capital effectively.

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Impact investment helps companies attract higher calibre staff

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Impact investment - sustainably supporting charities and social enterprises for the long term - can be used as key way to recruit and retain high quality staff says a new survey from SharedImpact.

The SharedImpact Corporate Purpose survey conducted by YouGov also shows that 95% of people would be encouraged to work for a company that acted socially responsibly, and 87% would prefer to work for a company if they were told that it placed importance on empowering its employees in its donation decisions.

But it is not enough to simply donate to charity, says the survey. Engaging employees and helping charities get access to loan finance is also highly desirable. In fact, 84% of people believe that charities should have the same access to finance as businesses, and the vast majority that employees should be involved in the donation decisions.

SharedImpact, the world's first global donor-advised impact investment fund, maintains the survey reveals that people are becoming increasingly socially conscious, and place a great deal of importance on companies behaving with a socially responsible corporate purpose.

Paul Cheng, chair of SharedImpact, commented: “Our research shows that the majority of people are looking to work for a company that embraces a socially responsible corporate purpose. With more and more people looking to become engaged in this process, it is vital for businesses to follow suit in order to win the war for talent.These findings reveal that customers and employees are encouraged to purchase from and work for a business if it is socially responsible. That message has never been stronger.”

You can view the entire report here

Picture credit: Astellas employees volunteering at the White Lodge Centre, Surrey.
 

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Thermodynamics: Why Technology Won't Save Us

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Submitted by Guest Contributor

By William Ophuls

In a previous essay on complexity, I said that the anti-ecological Titanic created by industrial civilization will not achieve sustainability by recycling the deck chairs, feeding the boilers with biofuels, installing hybrid winches and windlasses or the like. In other words, technology cannot save us from having to make fundamental, even radical changes in our way of life.

Why is this?

Shadow Costs

In brief, the laws of thermodynamics, among the most basic known to science, forbid infinite technological improvement. This is due to shadow costs and diminishing returns.

Using technology, we humans turn matter and energy from one form into other forms that are more useful to us. But every such transformation incurs losses—that is, it has a shadow cost. There may be just as much energy in the system after the transformation as before, but the quality of that energyair-pollution is poorer.

To put it another way, all technological transformations cause matter and energy to move inexorably downhill from a more useful or concentrated state to one that is less useful or concentrated. This movement is called entropy, and the overall effect of human civilization—especially an industrial civilization—is to expedite entropy by manufacturing various forms of depletion, decay, degradation and disorder along with the desired goods and services.

An example will illustrate the point concretely and also make clear why technology cannot forever overcome thermodynamic limits. When coal is burned to produce electricity, only about 35 to 40 percent of the energy in the coal is converted into electrical energy. The rest becomes waste heat, various gases (such as carbon dioxide), various chemicals (such as sulfuric acid), particulates and ash. Even the electricity dissipates into the environment as waste heat once it has done its work.

From the physicist’s point of view, the books are balanced – there is just as much matter and energy in the system as before – but what remains is significantly lower in quality. So for every unit of good that man creates using this particular technology, he manufactures two units of bad—and even the good is ephemeral.

Diminishing Returns

Could we improve on this? Yes, but not as much as we might like. Improvement in engineered systems soon encounters diminishing returns (which means that it takes a leap to an entirely new technology to make substantial progress). For instance, generating electricity from coal-fired plants is a mature technology, so any thermodynamic gains would likely be modest.

However, even a magic wand would be of little use in this case. Perfect efficiency is impossible, for that would be tantamount to perpetual motion, which the entropy law forbids. But even if we were able to raise useful output to the thermodynamic maximum of 77 percent, this only represents a doubling of efficiency.

Tech Innovations Increase Thermodynamic Costs

Moreover, ironically, technological innovations often increase thermodynamic costs. Take the substitution of the automobile for the horse. To make a horse requires a modest investment in pasture, water, and fodder for the two to three years it takes from conception until the horse can work.

But to make a car requires not only many direct inputs—steel, copper, fuel, water, chemicals and so forth—but also many indirect ones such as a factory and labor force as well as the matter and data-centersenergy needed to sustain them.

To use a technical term, the “embodied energy” in the car is many times that in the horse. And the thermodynamic cost of operating the car is far greater. A horse needs only a modicum of hay, water, and oats procured locally without too much difficulty. But the auto requires oil wells, refineries, tankers, gasoline stations, mechanics’ shops, and so on—that is, a myriad of direct inputs that are difficult and expensive to procure, as well as a host of indirect costs.

So the substitution of auto for horse may have brought many advantages, but at a heavy thermodynamic price.

Technology Not a Source of Energy

The technological leap represented by the computer is no different. Its partisans may believe that it will be the instrument of humanity’s final liberation from the tyranny of nature, but a quick glance at the enormous quantity of embodied energy in each computer and in the systems that support it, plus the major energy requirements needed to operate networks and servers, testify otherwise.

The idea that technology will allow us to do ever more with ever less is a delusion.

It is vital to understand that technology is not a source of energy. That is, it is not a fuel in its own right, only a means for putting fuel to work or for transforming one resource into another.

Thus, for example, coal can be converted into gasoline—but at a high thermodynamic price, because much of the potential energy in the coal is lost in the process. Or technology can make the conversion of energy more efficient—but, as we have seen, only up to a point. Similarly, technology can make new energy resources available—but only by first expending energy to find and exploit them.

So technology does not make energy out of thin air. On the contrary, technology is always ultimately dependent on the supply of energy. If the quantity or quality of energy resources dwindles, the power of technology declines along with them.

Technology Depends on Energy Density

Above all, technology depends critically on energy density. The total amount of available energy is staggering, but very little of it is available in concentrated form.

That is the beauty of fossil fuels. They are the energy-dense residue of past solar energy in the form of buried organic matter that has been subjected to eons of geological heat and pressure. With such a concentrated source of energy, technology can perform wonders, because it is, in effect, traveling thermodynamically downhill from dense to diffuse—from coal to electricity and waste heat, instead of vice versa.

By contrast, dispersed energy can do much less work and therefore limits what technology can do. Solar rays will make hot water for a household but do not easily lend themselves to running a multi-megawatt power plant that supplies power on demand.

Energy Return on Investment

One of the best ways of understanding the relationship of energy, entropy and technology is by examining economic systems in terms of net energy—that is, how much energy remains after subtracting the cost of effecting the transformation. The technical term is energy return on investment or EROI.

For example, it used to be that it took the energetic equivalent of only one barrel of petroleum to obtain a hundred barrels—that is, an EROI of one hundred to one. But this ratio has now declined to roughly fifteen to one and is destined to fall even further, because the remaining resources are on the whole more difficult, dangerous and oil-quoteexpensive to extract and refine.

Hence the mere quantity of a resource is not what is important. A billion barrels of oil in the ground may sound like a lot, but if it costs five hundred million barrels to extract and refine, then the net energy is only five hundred million barrels, and the EROI is just two to one.

Peak Quality Is the Problem…

Because quality, not quantity, is the critical issue, the debate over so-called peak oil is often incoherent. The real concern for a civilization critically dependent on fossil fuels is not really the moment in time when the maximum rate of petroleum extraction is reached, after which production enters terminal decline, but rather the inexorable trend toward lower net energy and higher costs, both monetary and environmental.

New discoveries and improved techniques may boost production in the short term, but to hail them as refutations of peak oil while ignoring the long-term trend toward lower net energy makes no sense.

Low net energy is why most of the schemes for replacing fossil fuels with one or another form of ambient solar energy on a scale that would satisfy current demand, much less future growth, will come to naught; the EROI will be marginal, and the capital costs exorbitant.

Thermodynamic Vicious Circle

To reiterate, unless it is a matter of simply scooping up found wealth, technology is not a panacea. It is dogged at every step by the laws of thermodynamics.

Civilization is trapped in a thermodynamic vicious circle from which escape is well nigh impossible. The greater a civilization becomes, the more the citizens produce and consume—but the more they produce and consume, the larger the increase in entropy.

The longer economic development continues, the more depletion, decay, degradation, and disorder accumulate in the system as a whole, even if it brings a host of short-term benefits.

Depending on a variety of factors – the quantity and quality of available resources, the degree of technological and managerial skill and so forth – the process can continue for some time but not indefinitely. At some point, a civilization exhausts its thermodynamic “credit” and begins to implode.

Adapted from the author’s Immoderate Greatness: Why Civilizations Fail, CreateSpace, 2012.

About the Author:

William Ophuls is the pen name of Patrick Ophuls. He served for eight years as a Foreign Service Officer in Washington, Abidjan and Tokyo before receiving a PhD in political science from Yale University in 1973. In addition to Immoderate Greatness, he has published three books on the ecological, social and political challenges confronting modern industrial civilization. www.ophuls.org

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Hey Good Lookin’! You Should Be a CEO

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They say that beauty is in the eye of the beholder, and it just might be that beauty is also in the eye of the shareholder.

Joseph Halford and Hung-Chia Hsu, two economists at the University of Wisconsin, say that one way to increase a company’s stock price is to hire a hot or hunky CEO.

Yes, just when you thought that our society could not get more superficial, it does.

While it has been shown that the good-lookers in the CEO crowd earn bigger paychecks, in "Beauty is Wealth: CEO Appearance and Shareholder Value" Halford and Hsu found a link between attractiveness and company profitability after examining the looks of 677 people who served as CEOs of S&P 500 companies between 2000 and 2012 and the performance of their companies' stocks at various points.

“Overall, our findings suggest that more attractive CEOs receive higher compensation for a reason: They create value for shareholders through better negotiating power and visibility,” Halford says.

Halford and Hsu used a Facial Attractiveness Index (FAI) that assesses aspects of facial geometry (something long linked to universal standards of beauty). They then compared these scores to various measures of stock performance and compensation, and came up with four main conclusions:

• Halford and Hsu confirm prior research, which shows that more attractive CEOs receive higher total compensation than their less attractive peers. This pay difference is called the "beauty premium."
• Stocks rise when attractive CEOs start their jobs. "We find that FAI has a positive and significant impact on stock returns surrounding the first day when the CEO is on the job, indicating that shareholders seem to perceive more attractive CEOs to be more valuable," the economists write.
• Attractive CEOs get larger surpluses from merger and acquisition deals. Halford and Hsu say this finding is linked to the idea that attractive CEOs are more persuasive negotiators. This allows them to negotiate greater surpluses during M&A transactions and see greater stock returns when the deals are announced.
• Stocks also rise if the company's attractive CEO appears on TV. “If visibility is an important determinant of stock prices, firms may hire more attractive CEOs…to help enhance firm image.”

They say their findings “shed light on how the appearance of corporate insiders affects corporate decisions and outcomes. It is well established in the asset pricing literature that investors’ decisions are likely based on initial, possibly unconscious, impressions and perceptions.”

It is also said that beauty is skin deep, so perhaps we should consider something deeper than the “facial geometry” of our CEOs.

Image credit: Flickr/johnparker2012

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Non-GMO Cheerios: A Sign of the Future?

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Environmentalists are calling it a victory. General Mills, however, says it's just a recipe change.

In a recent blog post, GMO Inside.org took credit for General Mills' statement last week that it was making its regular Cheerios out of non-genetically modified sources (GMOs) – a change from its other Cheerios products, which do contain GMOs.

“Cheerios’ principal ingredient has always been whole grain oats, and there are no GMO oats,” says General Mills.

That’s true. According to Quaker Oats, which is owned by Pepsico, it doesn’t use GMO oats, either. There are no GMO-friendly oats on the market.

But the sourcing change that has given environmental groups like GMO Inside reason to crow about isn’t the oats but those other, seemingly insignificant additives that make the Cheerios taste good: sugar and cornstarch.

“So we were able to change how we source and handle ingredients to ensure that the cornstarch for original Cheerios comes only from non-GMO corn, and our sugar is only non-GMO pure cane sugar,” admitted GM.

It’s a change that, however much GM wants to downplay, is significant. According to the website NonGMOProject.org, approximately 95 percent of all sugar made from beets (the main source for sugar in manufactured products) in 2010 came from GMO sources. Approximately 88 percent of corn and corn products were GMO in 2011.

So why wouldn’t GM want to make a big deal over this? As Mike Adams on NaturalNews.com points out, this is so not-an-issue to GM that it hasn’t even announced the change on its cereal boxes.

"For starters, there doesn't seem to be anything in the announcement about General Mills adding any sort of 'non-GMO' label to Cheerios boxes,” notes Adams. "It seems as if General Mills wants Cheerios to be secretly non-GMO while avoiding bringing any real attention to the issue."

Maybe. But it may also have to do with the less-than-savory press that GM recently received for its objections to state laws regulating GMOs. According to GM, its objections concerning states, such as Washington, regulating GMOs had nothing to do with its position on consumer choice and everything to do with the way the issue is handled.

Still, the recipe change is a sign that GM knows that this is a hot-button issue for consumers, and that an increasing number are pushing for state laws that will give the public the freedom to decide whether or not to buy products containing GMOs. With the increasing demand for non-GMO products both here in North America and in Europe, tweaking the Cheerios recipe is not only a smart way to see how the market responds, but also a savvy way to show support for consumer advocacy.

Image credit: TheImpulsiveBuy

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Home Depot Tracks Top Adopters of Energy Efficient Bulbs

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The final year of the incandescent light bulb phase-out began on Jan. 1, meaning manufacturers have already stopped producing traditional 40- and 60-watt bulbs. In keeping with a law passed by Congress in 2007, the phase-out started with the 100-watt incandescent in 2012 and progressed last year to the 75-watt variety, but experts say this final stage is the most significant.

Noah Horowitz, a senior scientist at the Natural Resources Defense Council, told National Geographic's energy blog that 40- and 60-watt bulbs represent "more than 50 percent of the [consumer lighting] market." While the sale and purchase of incandescents will continue until supplies run out, many consumers who have been slow to jump onboard with energy efficient alternatives may face a rude awakening in the near future.

With the last leg of the gradual phase-out already in effect, Home Depot released a data-driven map that uses sales numbers to create a per capita look at U.S. adoption of energy efficient bulbs. By combining the latest 2010 Census data with U.S. sales from 2012 through 2013, the home improvement giant compiled a list of the top 50 cities for efficient bulb adoption - revealing the locales that are leading the charge and areas that are still lagging behind.

The top 10 cities for energy efficient bulbs range from areas known for sustainability, such as Seattle and San Francisco, to smaller markets like West Palm Beach and Fort Lauderdale, Fla., according to the study. Eight of the top 10 markets offer rebates for either LEDs or CFLs, and four of those provide rebates for both. Although the study was limited to markets of 100,000 or more, the Midwest is noticeably absent from the list, as is a large portion of the Southeast.

Obviously, consumers purchase their bulbs from stores other than Home Depot, but the Atlanta-based retailer is the world's largest seller of light bulbs and operates more than 2,200 stores in the U.S. alone. So, while it may not be a definitive list of energy efficient bulb adopters, the Home Depot heat map surely represents a large part of the picture.

The so-called light bulb "ban" has become a favorite target of conservative pundits in recent years, but Home Depot isn't the only top company to come out in support of it. Walmart recently opened its first 100 percent LED lit store and launched a budget-friendly line of Great Value LED bulbs. Another major light bulb manufacturer, Phillips, publicly defended the phase-out back in 2012, despite controversy surrounding a 60-watt LED bulb that received $10 million in funding from the Department of Energy.

For more information on which cities fared best in the Home Depot study, look at the full heat map here.

Image credit: Home Depot

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