The Power and Potential of Data for Good®
At Nielsen, we know that data has the potential to transform the world. For over 100 years, we have innovated to bring powerful data to help our clients understand and reach their audiences and drive outcomes.
Hispanic Audiences in Focus: Trust in Media – The Key Factor Driving the Shift to Streaming
Hispanics represent one-fifth of the U.S. population, but their media engagement can be complex due to the inherent nuances within the community. Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on streaming services.
Community and Connection: Volunteers Celebrate Nielsen Global Impact Day 2023
On October 5, 2023, more than 2,260 Nielsen employees across 39 countries volunteered for our eleventh annual Nielsen Global Impact Day (NGID). NGID is our annual day of service that brings our community and culture to life.
Nielsen's Global Impact Day 2023
NGID (Nielsen Global Impact Day) is our annual day of service, where employees step away from work and step into their local communities to volunteer and give back. Nielsen encourages all associates to participate in NGID and other volunteer events throughout the year.
Insight From Nielsen: New Research Shows That Disability-Inclusive Content Is Smart Business
It’s the classic fashion catalog pose. Two fetching models, a man and a woman who look like they’re about to go yachting, peer into the camera with a look that borders on smoldering.
Audience Data and Brand Integrity Are the Keys to Engaging the LGBTQ+ Community
The abundance of negative consumer sentiment about a handful of recent brand initiatives to engage the LGBTQ+ community highlights the immense importance of audience data in marketing.
Examining LGBTQ+ Representation in Media and Advertising
The trend toward increasing LGBTQ+ representation in media reflects forward progress for the community, but the road ahead is far from smooth. As recent cancellations and shortened series disproportionately affect queer representation on screen, finding LGBTQ+ inclusive content.
With Limited Inclusive Content in Traditional Media, Brands and People With Disabilities Are Finding Representation on Social Media
When CODA won the best picture Oscar in 2022, many people with disabilities hoped it would lead to more inclusion of their stories in media. But aside from the awareness and accolades, little progress to further advance disability inclusion on screen has followed.
After Oscars Triumph, Asian American Viewers Look to Advertisers and Media Companies for More Representation
After the triumph of Everything Everywhere All At Once at the Oscars this year, many people from the Asian American Native Hawaiian and Pacific Islander (AANHPI) community were left feeling incredibly proud of that historic night.
Counting Every Voice: How To Power a Better Media Future for All
For audience measurement to be accurate, it must be inclusive. And inclusive audience measurement has never been harder to achieve, or more important to get right. Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas sat down to discuss.