Nielsen and Climate Central: Connecting the Dots on Climate Change
Nielsen collaborated with Climate Central, a policy-neutral non-profit climate science organization, to assess the presence of accurate and informative climate reporting in local media to engage communities affected by extreme weather events.
Fanáticos: Nielsen’s Playbook on Hispanic Media Consumption and Sports Engagement
Hispanics aren’t just watching the game, they’re changing it. This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture.
Nielsen 2024 ESG Report: Driving a Healthy Business with Inclusive Practices
Our purpose is to power a better media future for all people! Watch Nicolina Marzicola and Sandra Sims-Williams share how Nielsen’s inclusive practices drive a healthy and resilient business.
Inclusivity Has Increased in New TV Content, but Ad Spend Has Yet To Catch Up
In addition to attracting audiences, inclusive TV programming is a key consideration for media buyers. Yet despite the industry’s progress to be more inclusive and representative in content, advertising dollars haven’t kept pace.
Nearly 70% of This Year’s New TV Series Are BIPOC-Inclusive
Diversity and inclusion have become increasingly important media buying considerations in recent years, especially during the lead up to each new fall TV season. Pinpointing the right investments, however, has become more challenging amid the busy landscape.
Gracenote Highlights Inclusive-Focused Media Investment Opportunities for Ad Buyers
Gracenote released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels.
Nielsen’s 2024 ESG Report: Building a Healthy and Resilient Business and Communities Through Responsible and Inclusive Practices
Today Nielsen released its 2024 Nielsen ESG Report, an annual report on the company’s Environmental, Social and Governance (ESG) strategy, approach and performance across six key areas: people; business inclusion, impact and belonging; environment; communities; data privacy.
Nielsen Webinar: Building Brand Loyalty With LGBTQ+ Audiences
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way. Watch our latest webinar and learn how to build brand loyalty with LGBTQ+ audiences.
Nielsen’s Michelle Gelman Honored as a Tech Trailblazer for the 2024 Top Women in Media and Ad Tech Awards
Michelle Gelman, SVP, Product at Nielsen, was tapped to receive the Tech Trailblazers Award for the 2024 Top Women in Media and Ad Tech program. The awards, organized by AdExchanger and AdMonsters, recognize, celebrate, and bring together the women who are making an impact.
2024 Nielsen Diverse Intelligence Series: Reaching Asian American Audiences
The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage. Understanding their media preferences is critical to resonating in the long term with this diverse community.