JetBlue’s 2020 Social Impact Report outlines the JetBlue For Good pillars – community, youth and education and the environment and highlights how the airline supported its communities and crewmembers through the most challenging time in the aviation industry’s history. In 2020, JetBlue took meaningful actions to accelerate its journey to become more representative and inclusive in every aspect of its business. Meanwhile, JetBlue’s 2019-2020 Environmental Social Governance Report outlines JetBlue’s work toward sustainable operations and travel solutions, and its sharpened focus on identifying, tracking, and responding to risks and opportunities shaping the future of its business.
Over the past 18 months, JetBlue responded to pandemic-specific needs by donating both resources and flights to nonprofits to get much needed supplies and medical professionals to the areas in critical need. JetBlue took on these efforts in addition to its signature corporate responsibility programs focused on youth, education, the environment and increasing diversity within aviation and science, technology, engineering and math (STEM) fields.
Additionally, societal demands and stakeholder feedback spurred JetBlue to reexamine its relationships with its crewmembers, customers and the communities it serves, and in turn, strengthen shareholder value. Aligned with its long-term strategy, JetBlue reimagined its diversity, equity and inclusion (DEI) strategy to contribute to the airline’s long-term growth by starting with a concentrating on three areas – people, sourcing and brand.
JetBlue also accelerated its commitment to take critical and measurable steps toward reducing its contribution to climate change. JetBlue announced several environmental targets to help reach its goal to achieve net zero carbon emissions by 2040, including efforts to:
- Decrease aircraft emissions 25 percent per available seat mile (ASM) by 2030 from 2015 levels, excluding offsets.
- Convert 10 percent total jet fuel to blended sustainable aviation fuel by 2030.
- Convert 40 percent of three main ground service equipment vehicle types to electric by 2025 and 50 percent by 2030.
- Eliminate single-use plastics within service ware where possible. Where not possible, ensure plastic is recyclable.
- Maintain at least an 80 percent recycling rate for audited domestic flights.
JetBlue recognizes that ESG issues touch all parts of its business. To ensure the airline is appropriately identifying and managing potential ESG-related risks and opportunities, such as those associated with climate change, JetBlue has incorporated ESG considerations into core business functions starting at the top with its Board of Directors. JetBlue’s Board formed an ESG Subcommittee to the Governance and Nominating Committee to ensure the Board is aware of JetBlue’s ESG strategy and has a comprehensive understanding of ESG matters. JetBlue also linked, for the first time, key ESG targets to its senior leaders’ long-term incentive plan (LTIP) compensation.
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In 2020, JetBlue responded to pandemic-specific needs in addition to its signature CSR & ESG programs, and efforts to increase diversity within aviation and STEM fields.
