Walmart, the world's largest retailer, has previewed plans to create a sustainability store on walmart.com. The shopping portal, expected to launch by the end of 2014, will allow customers in the US to easily identify brands that are leading sustainability within a category via a special icon.
While Walmart shoppers expect everyday low prices, sustainability concerns are also important, according to a recent survey by Walmart’s Global Customer Insights and Analytics group. The survey found that 96% of Walmart shoppers indicated they have purchased sustainable products in the past year.
“No one should have to choose between products that are sustainable and products they can afford,” said Manuel Gomez, vice president of sustainability for Walmart. “We want to make sustainability easy by taking the guesswork out of values-based shopping. Accessibility and transparency really put the customer in the driver’s seat.”