Inbrief

Step on it…A new start-up has been launched that aims to tackle obesity and promote fitness by labelling the stairs of the world for calorie burn.

The idea is grounded in behavioural economics and is designed to improve the health and wellbeing of office workers and commuters, creating healthier buildings across the world.

The StepJockey website allows any set of stairs to be mapped and rated for calorie burn. Once stairs are rated, you can print off a set of free smart posters or order a set of smart signs with NFC.

All StepJockey smart posters and signs can be read by the StepJockey app allowing users to track their performance and share with colleagues.