Kellogg Company released today its 2013 Global Corporate Responsibility Report, which focuses on four key areas of corporate responsibility: community, marketplace, environment, and workplace.
Every day, millions of families around the world rely on Kellogg's nutritious, great-tasting, grain-based foods - especially its cereals - so they can start their days off right.
In fact, Kellogg believe so much in the power of breakfast to feed better days and better lives that the company focuses its philanthropic efforts on providing breakfast to those in need around the world.
The community section of the report details the progress Kellogg has made against its Breakfasts for Better Days™ pledge to donate 1 billion servings of cereal and snacks - including one half billion servings of breakfast - to children and families in need, by the end of 2016. The company is on track to meet the goal, with more than 400 million servings of food donated in the first year - 230 million of which were breakfasts.
In the workplace section, you'll see the company's commitment to its people through its impressive 2013 safety statistics and new global employee development model. The report also provides updates our progress against the company's environmental sustainability goals, including a new palm oil policy, and ongoing work to support diverse suppliers in the marketplace.
Kellogg Company (NYSE: K) is driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.
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The report focuses on four key areas of corporate responsibility: community, marketplace, environment, and workplace.