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A coalition of retailers, non-governmental organizations and food manufactures has launched a foundation to combat obesity in the US.
The Healthy Weight Commitment Foundation (HWCF) aims to help reduce obesity by 2015 by encouraging consumers to balance calories consumed with calories expended through physical activity.
The initiative will focus its efforts on consumer eating and exercise in the marketplace, the workplace and schools.
Companies signed up to HWCF will commit to: adapting products, packaging and labelling to promote healthier lifestyles; helping their employees achieve energy balance; and launching nutrition education and physical education initiatives in schools across the US.
40 firms have signed up to the foundation, including General Mills, Pepsi, Nestle USA, Unilever and Safeway. Members of the foundation have invested $20million in the initiative, which is also to include a nationwide public education campaign.
It is estimated that around 35 per cent of Americans — nearly 75 million people — are technically obese, with six per cent of the population ‘extremely’ obese and a third overweight.
The Healthy Weight Commitment Foundation (HWCF) aims to help reduce obesity by 2015 by encouraging consumers to balance calories consumed with calories expended through physical activity.
The initiative will focus its efforts on consumer eating and exercise in the marketplace, the workplace and schools.
Companies signed up to HWCF will commit to: adapting products, packaging and labelling to promote healthier lifestyles; helping their employees achieve energy balance; and launching nutrition education and physical education initiatives in schools across the US.
40 firms have signed up to the foundation, including General Mills, Pepsi, Nestle USA, Unilever and Safeway. Members of the foundation have invested $20million in the initiative, which is also to include a nationwide public education campaign.
It is estimated that around 35 per cent of Americans — nearly 75 million people — are technically obese, with six per cent of the population ‘extremely’ obese and a third overweight.
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