MBA activists extend their reach to Europe

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An American initiative that encourages MBA students to see themselves as protagonists for corporate social responsibility has set up a permanent base in Europe.

Net Impact, a 15-year old non-profit group with about 10,000 members in the US, has established headquarters in Lisbon, Portugal as a result of growing interest in its activities in Europe, where 17 Net Impact 'chapters' have already been created and more than 500 individuals have signed up despite minimal marketing.

Among business schools already with Net Impact chapters are the London Business School, the Swedish School of Economics and Business Administration, and Insead in France.

Members of Net Impact, who pay about $50 (£25) a year in fees, pledge to promote corporate responsibility in their jobs and studies. They also lobby for 'curriculum change' by asking for courses with CSR elements and apply their management training to establish 'campus greening' projects that improve the social and environmental impact of their business schools.

Members have been credited with helping to introduce social and environmental topics into business school teaching at the Tuck School of Business, Washington State University, Yale, Ross School of Business, and Insead. Net Impact also helps set up corporate volunteering programmes and runs training courses and conferences.

Net Impact last month announced that its first European conference would take place in Geneva in June, hosted by the International Organizations MBA at the University of Geneva and in partnership with Insead and Nottingham University Business School.

Catarina Soares, Net Impact's new European director and a former management consultant with Roland Berger, told EP that she saw great opportunity to build programmes and services in Europe and the ultimate goal was to make the organization international by expanding into the Middle East and Africa.