Cranfield moves to bring CSR into its MBA programmes

Distribution Network
Content
One of the world’s top business management schools is to integrate corporate responsibility topics into all its MBA courses.

Cranfield School of Management has asked its own Doughty Centre for Corporate Responsibility to suggest how to incorporate social, environmental and ethical issues into the entire MBA programme, with changes being made over the next year.

Cranfield will do the same for seven MSc courses, and add an elective module on sustainable business to its MBA programme.

The UK-based business school, which offers up to 160 full-time and 80 part-time MBAs each year – the majority to business executives – is making the changes partly as a result of the creation last year of the Doughty Centre, which will carry out research in the field.

Doughty Centre director David Grayson told EP that Cranfield was determined to ensure the new centre ‘is not a bolt-on operation’ and is therefore using its expertize to incorporate social and environmental topics into the business curriculum.

Grayson will also teach on some courses and will take MBA students on a study visit to China with a corporate responsibility theme.

Cranfield is ranked ninth among business schools in Aspen Institute’s 2007 Beyond Grey Pinstripes global survey, which assesses the degree to which social and environmental stewardship is part of the curriculum. It was an early signatory of the United Nations Principles for Responsible Management Education that urge academic institutions to include social and environmental topics in teaching and research (EP9, issue 4, p7).

The Doughty Centre was created with a £3million ($6m) donation from Nigel Doughty, chairman of the private equity firm Doughty Hanson and a former student at Cranfield.