Inbrief

The alcoholic drinks industry has been advised to establish a ‘repository of best practice’ on responsible marketing of its products. The recommendation is made in the final report of an expert committee on responsible drinks marketing formed last year by the US-based International Center for Alcohol Policies (ICAP), a policy think-tank. The report says some companies are making good progress, but there is ‘no mechanism in place by which industry members can share their experiences’. It recommends the ICAP be invited to undertake the role.