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Business in the Community has created a set of practical principles
that provide simple pointers to how companies can behave in a
responsible fashion in their chosen markets.
The Marketplace Responsibility Principles have been developed by a working group of ten senior executives chaired by Mike Clasper, former chief executive of international airports group BAA, and a number of large companies have already signed up.
Among other things, they say companies should:
support vulnerable customers
seek potential customers within excluded groups
actively discourage product misuse
treat suppliers as partners
apply consistent standards.
The principles act as a basic framework for assessing marketplace strategies, including relationships with regulators, and are supported by examples of ‘the behaviours that support companies in managing these relationships’ culled from 3M, Camelot, Fonebak, Marks & Spencer, Tata and Waitrose.
A taskforce will produce, by February 2008, guidance on sustainable product design, supply chain management and working with vulnerable customers, possibly working on the latter with the UK’s All Party Parliamentary Group on CSR.
The Marketplace Responsibility Principles have been developed by a working group of ten senior executives chaired by Mike Clasper, former chief executive of international airports group BAA, and a number of large companies have already signed up.
Among other things, they say companies should:
support vulnerable customersseek potential customers within excluded groupsactively discourage product misusetreat suppliers as partnersapply consistent standards.The principles act as a basic framework for assessing marketplace strategies, including relationships with regulators, and are supported by examples of ‘the behaviours that support companies in managing these relationships’ culled from 3M, Camelot, Fonebak, Marks & Spencer, Tata and Waitrose.
A taskforce will produce, by February 2008, guidance on sustainable product design, supply chain management and working with vulnerable customers, possibly working on the latter with the UK’s All Party Parliamentary Group on CSR.
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