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BSkyB is to use its access to customers in their living rooms to encourage them to make energy-saving improvements.
The satellite broadcaster's technicians will act as environmental advisers when they visit customers' homes to install equipment or carry out repairs, and also when their customers let them know they are moving.
'When our customers move home, they let us know because they need to take their Sky equipment with them and get it re-installed,' said the company. 'So we're going to use this opportunity to send our customers a home-mover's pack full of environmental tips. Our field engineers will also be encouraging customers to think smarter about how they use energy, including explaining the importance of switching their set-top box to standby when it's not in use.'
Switching to standby can save between 30 and 50 per cent of the energy used by the box, which typically accounts for about 1.5 per cent of home electricity use. However, Sky boxes cannot yet be switched off completely and the company has begun research to find ways to allow this. BSkyB also plans to create a 'carbon calculator' for customers and employees so that they can measure carbon dioxide emissions from the home.
In May the company became the first media business to declare that it is now 'carbon-neutral'. It has done this through measures such as reduced energy use, improved energy efficiency, the use of renewables and carbon offsets, and by subsidizing the purchase of hybrid electric vehicles bought by staff.
The satellite broadcaster's technicians will act as environmental advisers when they visit customers' homes to install equipment or carry out repairs, and also when their customers let them know they are moving.
'When our customers move home, they let us know because they need to take their Sky equipment with them and get it re-installed,' said the company. 'So we're going to use this opportunity to send our customers a home-mover's pack full of environmental tips. Our field engineers will also be encouraging customers to think smarter about how they use energy, including explaining the importance of switching their set-top box to standby when it's not in use.'
Switching to standby can save between 30 and 50 per cent of the energy used by the box, which typically accounts for about 1.5 per cent of home electricity use. However, Sky boxes cannot yet be switched off completely and the company has begun research to find ways to allow this. BSkyB also plans to create a 'carbon calculator' for customers and employees so that they can measure carbon dioxide emissions from the home.
In May the company became the first media business to declare that it is now 'carbon-neutral'. It has done this through measures such as reduced energy use, improved energy efficiency, the use of renewables and carbon offsets, and by subsidizing the purchase of hybrid electric vehicles bought by staff.
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