Distribution Network
Content
Cosmetics company L’Oreal has won acclaim for an initiative that trains
employees to serve as HIV/Aids ‘educators’ in regions hard-hit by the
disease.
L’Oreal picked up the Award for Business Excellence from the Global Business Coalition on HIV/Aids for its work in African countries, in particular South Africa, where it has helped employees educate hairdressing salon workers who use its products and have direct contact with the general public.
The alliance of 215 international companies noted that L’Oreal had set up its initiative even though HIV/Aids affected its business only indirectly. The company had ‘no direct bottom-line stake in HIV/Aids prevention’, but had realized that through its supply chain it could ‘capitalize on the fact that hairdressers enjoy a special level of communication with their clients’.
L’Oreal says that it regularly reaches two million hairdressers worldwide and specifically targeted salon owners and workers. Other corporate winners of GBC awards were:
Unilever Tea Kenya for workplace programmes that have extended HIV/Aids
treatment to cover 100,000 employees and dependants living on the
company’s tea estates
US pharmaceuticals company Merck for its partnership with
the Botswana government’s response to HIV/Aids which has, among other things, provided clinical training to more than 3200 health care workers
Xstrata coal mining company in South Africa for its efforts to reduce
the stigma of HIV tests among employees and their relatives at ten of
its sites.
L’Oreal picked up the Award for Business Excellence from the Global Business Coalition on HIV/Aids for its work in African countries, in particular South Africa, where it has helped employees educate hairdressing salon workers who use its products and have direct contact with the general public.
The alliance of 215 international companies noted that L’Oreal had set up its initiative even though HIV/Aids affected its business only indirectly. The company had ‘no direct bottom-line stake in HIV/Aids prevention’, but had realized that through its supply chain it could ‘capitalize on the fact that hairdressers enjoy a special level of communication with their clients’.
L’Oreal says that it regularly reaches two million hairdressers worldwide and specifically targeted salon owners and workers. Other corporate winners of GBC awards were:
Unilever Tea Kenya for workplace programmes that have extended HIV/Aids
treatment to cover 100,000 employees and dependants living on the
company’s tea estates US pharmaceuticals company Merck for its partnership withthe Botswana government’s response to HIV/Aids which has, among other things, provided clinical training to more than 3200 health care workers
Xstrata coal mining company in South Africa for its efforts to reduce
the stigma of HIV tests among employees and their relatives at ten of
its sites.Super Featured
No
Featured
No