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Rock star Bono has linked up with American Express, Converse, Gap and
Giorgio Armani to create consumer products that generate revenue for
the fight against pernicious diseases. The products, under the brand
name Red, were due to hit the shelves on 1 March, and will include
sports shoes, sunglasses and a credit card. About 40 per cent of the
profits are expected to be handed over to the Global Fund to Fight
Aids, Tuberculosis and Malaria. Bono said he wants to draw in hundreds
of corporate partners willing to offer Red products. The four founding
companies have signed up for five years.
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