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Six in ten consumers say they would buy products that are a little dearer if the company selling them has social standards, according to new research.
The claim is made in a study by Nielsen Media Research which appears in a book entitled Do Gooders. New Zealand's Robin Hood Foundation, which brokers relationships between businesses and not-for-profit organizations, has produced the book to profile CSR in New Zealand today.
Companies whose cases are detailed in the book include Bendon, which has issued breast self-examination cards for 20,000 women, Vodafone, which has developed software to make text messaging audible to blind people, The Warehouse, which has formed a literacy network, and Yellow Pages, which supports a counselling service for children.
The book has been particularly popular - the foundation ran out of copies within two weeks. However similar surveys in other countries suggest that while relatively large numbers of consumers say they would pay a little more for ethical products, in practice only a minority do so.
The claim is made in a study by Nielsen Media Research which appears in a book entitled Do Gooders. New Zealand's Robin Hood Foundation, which brokers relationships between businesses and not-for-profit organizations, has produced the book to profile CSR in New Zealand today.
Companies whose cases are detailed in the book include Bendon, which has issued breast self-examination cards for 20,000 women, Vodafone, which has developed software to make text messaging audible to blind people, The Warehouse, which has formed a literacy network, and Yellow Pages, which supports a counselling service for children.
The book has been particularly popular - the foundation ran out of copies within two weeks. However similar surveys in other countries suggest that while relatively large numbers of consumers say they would pay a little more for ethical products, in practice only a minority do so.
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