BP tries to attract lay audience

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BP has produced two versions of its sustainability report in an effort to communicate it to lay people as well as CSR specialists. The UK-based oil company says an ‘audience research dialogue’ last year showed the report had to be ‘more relevant to a wider audience’ unfamiliar with the intricacies of corporate responsibility.

A short version of BP’s latest report, published last month, is for the more general readership and is called the Sustainability Review. It has also been published in German, Russian and Spanish to widen its readership. The main report, assured by Ernst & Young, shows that in 2004 BP invested $88million (£47m) in community programmes, 18 per cent more than in 2003. This time only about half of the money was spent in Europe and the US, compared with 70 per cent in 2003.

The report also records that BP, the world’s second largest oil group, dismissed 252 people last year for ‘unethical behaviour’, mainly involving bribery and corruption. The figure was 50 per cent higher than in 2003.