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Most UK charities find partnerships with corporates work well and want to increase their involvement, a survey suggests.
A poll of non-profit organizations by the think-tank nfpSynergy found two-thirds of 283 respondents said their experience of working with companies had generally been valuable – and that a similar proportion felt the partnerships had achieved their objectives.
Three-quarters said they would like to work more with companies, and hardly any wanted to pull out.
Ariel Spigelman, research executive at nfpSynergy, drew the conclusion that the non-profit sector is finding much more common ground with companies than in the past.
Two-thirds of charities said their approach and values were ‘compatible with those of the companies’ and only 14 per cent felt the partnerships were controversial or risky.
As a result, the survey paints a more positive picture of partnerships than some other recent studies. Last year the Smart Company consultancy found a ‘gulf of cynicism and misunderstanding’ between many companies and charities trying to work together, and a ‘mismatch’ between their aims (EP6, issue 6, p4).
About one in ten of the respondent charities in the latest study derived a fifth or more of their income from companies, but the majority (56 per cent) derived between one and ten per cent. Half had fewer than 50 staff, but many were much larger, with a fifth employing more than 200. One in ten had annual income of more than £20million ($37.5m).
A poll of non-profit organizations by the think-tank nfpSynergy found two-thirds of 283 respondents said their experience of working with companies had generally been valuable – and that a similar proportion felt the partnerships had achieved their objectives.
Three-quarters said they would like to work more with companies, and hardly any wanted to pull out.
Ariel Spigelman, research executive at nfpSynergy, drew the conclusion that the non-profit sector is finding much more common ground with companies than in the past.
Two-thirds of charities said their approach and values were ‘compatible with those of the companies’ and only 14 per cent felt the partnerships were controversial or risky.
As a result, the survey paints a more positive picture of partnerships than some other recent studies. Last year the Smart Company consultancy found a ‘gulf of cynicism and misunderstanding’ between many companies and charities trying to work together, and a ‘mismatch’ between their aims (EP6, issue 6, p4).
About one in ten of the respondent charities in the latest study derived a fifth or more of their income from companies, but the majority (56 per cent) derived between one and ten per cent. Half had fewer than 50 staff, but many were much larger, with a fifth employing more than 200. One in ten had annual income of more than £20million ($37.5m).
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