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A global trade association representing companies in direct marketing is to form a CSR committee.
The New York-based Direct Marketing Association says that its Committee on Social Responsibility will ‘educate and advocate for socially responsible practices’ in the direct marketing industry, and will help members improve their performance on the environment and on human rights issues such as workplace standards in call centres.
The committee will establish environmentally responsible marketing and procurement policies, best practice guidelines, and training programmes.
The use and transfer of personal data between companies and countries and privacy legislation are also likely to fall within the committee’s remit.
The association has members in 44 countries, including 53 constituents of the Fortune 100, among them catalogue companies, online retailers, advertising agencies, financial services providers, non-profits and publishers, who between them had sales above $2.3trillion (£1.2trillion) in the US alone.
The New York-based Direct Marketing Association says that its Committee on Social Responsibility will ‘educate and advocate for socially responsible practices’ in the direct marketing industry, and will help members improve their performance on the environment and on human rights issues such as workplace standards in call centres.
The committee will establish environmentally responsible marketing and procurement policies, best practice guidelines, and training programmes.
The use and transfer of personal data between companies and countries and privacy legislation are also likely to fall within the committee’s remit.
The association has members in 44 countries, including 53 constituents of the Fortune 100, among them catalogue companies, online retailers, advertising agencies, financial services providers, non-profits and publishers, who between them had sales above $2.3trillion (£1.2trillion) in the US alone.
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