One of the world’s largest public relations agencies has launched a corporate social responsibility arm.
New York-based Ketchum says the unit will act as ‘a global speciality area that will focus on communications services related to CSR and sustainable growth’.
Raymond Kotcher, Ketchum’s chief executive, said the service had been formed ‘to help clients implement and communicate their corporate responsibility policies and practices’. This will include advice on brand and reputation management, reaching opinion formers, organizational structure and crisis management.
The Ketchum Corporate Social Responsibility service will be offered from some of the 25 offices in the firm’s global network, including London, New York, San Francisco and Hong Kong. In Europe the service will be led by Richard Aldwinckle, managing director of corporate practice.
Ketchum is a signatory to the United Nation’s Global Compact and a member of the US-based Business for Social Responsibility organization.