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The T-Mobile telecoms company is setting up a board-level corporate
responsibility steering group to develop a more coherent strategy on
responsible business.
The group, which should be in place by late autumn and fully functioning by the beginning of 2008, will consist of senior managers and board directors.
Allison Murray, who recently filled the newly created post of corporate responsibility manager, said that the group would provide ‘a future vision for corporate responsibility and an overall strategy’. The frequency of the meetings is yet to be decided.
A unit of Deutsche Telekom, UK-based T-Mobile has more than 109 million customers worldwide. With Murray’s appointment and the formation of the steering group, the company hopes to create a more structured management framework. T-Mobile does not feature in Business in the Community’s CR Index, although its parent company has a good ranking in the Dow Jones Sustainability Index.
Murray said: ‘We’ve had various managers across the company who’ve been involved in managing corporate responsibility, and there’s quite a long track record of work on these issues. But there has never been a dedicated manager or much of an internal profile for CSR. My role is to bring together all the activities, get them aligned under one banner, and promote new initiatives.’
Murray, who has joined from DHL, where she was also corporate responsibility manager, has begun a gap analysis to identify T-Mobile’s strengths and weaknesses on environmental and social issues, and to benchmark the company ‘against international best practice’.
Initial results suggest that environmental management and the safety implications of children using mobile phones will be two areas for early attention.
Since Murray arrived, T-Mobile has added a section on its website covering children and mobile phone safety, with advice from the children’s charity NSPCC.
Take-up of the company’s employee volunteering scheme has increased from 1.5 to ten per cent of its UK workforce since January, following promotion.
The group, which should be in place by late autumn and fully functioning by the beginning of 2008, will consist of senior managers and board directors.
Allison Murray, who recently filled the newly created post of corporate responsibility manager, said that the group would provide ‘a future vision for corporate responsibility and an overall strategy’. The frequency of the meetings is yet to be decided.
A unit of Deutsche Telekom, UK-based T-Mobile has more than 109 million customers worldwide. With Murray’s appointment and the formation of the steering group, the company hopes to create a more structured management framework. T-Mobile does not feature in Business in the Community’s CR Index, although its parent company has a good ranking in the Dow Jones Sustainability Index.
Murray said: ‘We’ve had various managers across the company who’ve been involved in managing corporate responsibility, and there’s quite a long track record of work on these issues. But there has never been a dedicated manager or much of an internal profile for CSR. My role is to bring together all the activities, get them aligned under one banner, and promote new initiatives.’
Murray, who has joined from DHL, where she was also corporate responsibility manager, has begun a gap analysis to identify T-Mobile’s strengths and weaknesses on environmental and social issues, and to benchmark the company ‘against international best practice’.
Initial results suggest that environmental management and the safety implications of children using mobile phones will be two areas for early attention.
Since Murray arrived, T-Mobile has added a section on its website covering children and mobile phone safety, with advice from the children’s charity NSPCC.
Take-up of the company’s employee volunteering scheme has increased from 1.5 to ten per cent of its UK workforce since January, following promotion.
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