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MTV and The Body Shop have
developed a limited-edition perfume that will raise money for HIV and
Aids prevention. Proceeds from the sale of the Rougeberry fragrance –
about £4.50 ($8.80) a bottle – will go to MTV’s Staying Alive
Foundation. Adverts for the fragrance, being sold in Body Shop stores
in 44 countries, will be shown on MTV channels for free.
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