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The Specsavers optical services chain has been shortlisted in the CSR
category of this year’s Chartered Institute of Public Relations
Excellence Awards. Specsavers is named for its cause-related marketing
campaign with the Breakthrough Breast Cancer charity, run by the
Beattie Communications public relations agency. Among other finalists
are GlaxoSmithKline for its Active Lives health campaign run with Blue
Rubicon, Tesco for its Sport for Schools & Clubs programme with the
Launch Group agency, and the Weber Shandwick PR agency for its own Stop
Violence in the Home campaign. Winners will be announced on 3 July.
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