Diageo promotes responsible drinking in Korea

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A healthy drinking campaign aimed at university students has been started by Diageo Korea, the alcoholic drinks company behind popular brands such as Windsor and Johnnie Walker.

A booklet introduced at an event for freshmen lists six false impressions such as assumptions that refusing to drink weakens the feeling of a group’s unit and that turning down a drink from a superior is rude.

Diageo is running the campaign with the Citizen’s Coalition for Safety.