Nike helps Bangladeshi girls

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Girls in Bangladesh will benefit from two of 11 projects recently announced by the Nike Foundation.

The foundation will work with the Charities Aid Foundation of America to support the Bangladesh Rural Advancement Committee in expanding established education, social and economic programmes for girls.

The other project in Bangladesh will be to conduct a social communications campaign as part of an ambitious government programme. The aim is to mobilize communities to work for centres that will widen access to education for out-of-school children.

In China the foundation will help to develop a pilot programme to improve the lives of girls in rural areas.

The foundation, a non-profit body backed by the Nike corporation, will place particular emphasis on tackling poverty and sex discrimination in the developing world. Its initial efforts will support non-governmental organizations that help to improve the lives of adolescent girls.
It provided $5.2million (£3m) for projects in the last fiscal year. The new programmes will be in Brazil, Ethiopia and Zambia as well as Bangladesh and China.

Maria Eitel, the foundation's president, said: 'Through partnerships with extraordinary international organizations, we have continued to evolve our strategies and deepen our knowledge of what is needed to improve the lives of girls in the developing world as well as where the foundation can have the greatest impact.'