Inbrief

Advertising and public relations agencies are least trusted by the UK public to follow sound social and environmental business practices. In a poll of 500 people, 68 per cent said they do not trust such companies on social and environmental issues. The poll, by communications consultancy Cow PR, found that 67 per cent could not trust oil companies, while 59 per cent lacked confidence in financial institutions. Supermarket firms were most trusted - only 25 per cent had no faith in them.