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The CSR Academy is to expand its activities after being given £300,000 ($547,000) by the UK government for another year.
The Academy, set up in 2004 to promote corporate responsibility education and training, will by the end of this year begin offering a new in-house training service to companies on how to integrate CSR across their operations, publish a resource pack on using its competency framework in areas such as recruitment and appraisal, and create an 'e-learning tool' with a global training company. Its introductory masterclasses, roadshows and other events will continue.
In the first year, 2000 companies registered to use its framework, which outlines the skills and competencies required by managers and staff with CSR responsibilities. More than 200 companies took part in training and 1100 in regional events.
Andrew Dunnett, who has been reappointed as the Academy's project director, told EP he would concentrate on integration and not stray into other areas. 'We're about making CSR part and parcel of day-to-day business decisions and integrating it into people management processes,' he said. 'Our second year will be focused on producing practical tools that will allow people to move from discussing integration in the company to delivering it.'
The UK government is believed to see the body as its main means, at least in the medium term, for making CSR a priority in all parts of a company, and not simply the preserve of a single department. Earlier suggestions that business would have to fund the Academy directly appear to have been dropped. The Academy will earn income from the sale of licences to a training body for the use of its framework overseas from next year, and from in-house training and events.
The European Commission is inviting proposals for training and other activities to improve the take-up of CSR among smaller companies across the continent. It has set aside €950,000 (£637,518). Submissions must be in by 10 August.
The Academy, set up in 2004 to promote corporate responsibility education and training, will by the end of this year begin offering a new in-house training service to companies on how to integrate CSR across their operations, publish a resource pack on using its competency framework in areas such as recruitment and appraisal, and create an 'e-learning tool' with a global training company. Its introductory masterclasses, roadshows and other events will continue.
In the first year, 2000 companies registered to use its framework, which outlines the skills and competencies required by managers and staff with CSR responsibilities. More than 200 companies took part in training and 1100 in regional events.
Andrew Dunnett, who has been reappointed as the Academy's project director, told EP he would concentrate on integration and not stray into other areas. 'We're about making CSR part and parcel of day-to-day business decisions and integrating it into people management processes,' he said. 'Our second year will be focused on producing practical tools that will allow people to move from discussing integration in the company to delivering it.'
The UK government is believed to see the body as its main means, at least in the medium term, for making CSR a priority in all parts of a company, and not simply the preserve of a single department. Earlier suggestions that business would have to fund the Academy directly appear to have been dropped. The Academy will earn income from the sale of licences to a training body for the use of its framework overseas from next year, and from in-house training and events.

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