Inbrief

A programme that seeks to interest business leaders in corporate responsibility by taking them on visits to prisons, homelessness centres and other social projects is to be exported to Canada from the UK. Seeing is Believing, which has been successfully pioneered by Business in the Community throughout the UK, will be tested in Surrey, Toronto and Vancouver by Canadian Business for Social Responsibility. Since Seeing is Believing was started in the UK in 1990, more than 3000 senior executives have made visits.