Inbrief

Cadbury Schweppes has defended itself against criticism of a cause-related marketing campaign in which chocolate wrappers can be redeemed for sports equipment. Health groups say it is contradictory to encourage greater consumption of chocolate to promote fitness. But John Sunderland, Cadbury’s chief executive, said the £9million ($14.6m) Get Active campaign was addressing the increasing lack of physical activity in the UK. ‘Cadbury has the ability to touch the lives of millions of consumers every day, and we can use this special relationship to serve as a positive influence,’ he said.