Tomorrow: #GenerationForChange Twitter Chat Hosted by Mars, Noon ET

Following COP24? At a time when more governments are turning their backs on environmental policy, the private sector now has a crucial role in accelerating the world’s progress on climate action.

Therefore, you won’t want to miss tomorrow’s Twitter Chat led by a company determined to make a difference on climate action. Join us tomorrow, December 4, at Noon ET/9am PT for a live one-hour #GenerationForChange chat during COP24 in Poland. Mars will be hosting this virtual event.

Joining Mars for tomorrow’s chat are leaders from The Climate Group, EDF, The Nature Conservancy and Oxfam. Participants include:

• Ashley Allen, Climate and Land Senior Manager at Mars (@AshAllen350)


• Elizabeth Sturcken, Managing Director at EDF+Business, Environmental Defense Fund (@esturcken)


• Aditi Sen, Policy Advisor on Climate Change at Oxfam (@urbanwonk_mom)


• Katrine Tilgaard Petersen, Communications Executive at The Climate Group (@ClimateGroup)


• David Cleary, Director of Global Agriculture at The Nature Conservancy (@NatureAg)

During the hour-long discussion, Allen will discuss the company’s various commitments to environmental and social sustainability – including Mars’ long-term plans to lead on climate action, aligning with the United Nations’ Sustainable Development Goals (SDGs) and striving to build a more sustainable supply chain worldwide.

The NGOs rounding out this panel with Allen will offer their ideas on how partnerships can help companies achieve long-term sustainability goals – as well as highlighting why it is critical for the private sector to support the goals of COP24 and the 2015 Paris Climate Agreement.

These steps are urgent, as the world is facing significant challenges. Poverty, water stress and climate change are just a few of the social and environmental issues holding back the potential of people, their communities and businesses worldwide.

To that end, Mars says it is striving to develop new approaches to take on these challenges based on insights the company has learned over the past decade. Mars, which has long focused on the impacts of its direct operations, is now expanding such ambitions across its entire value chain. The clear need for urgent action is why, last year, Mars launched its Sustainable in a Generation Plan – a plan that will allow the company to grow in ways that could benefit people, the planet and its business alike.

Topics that will unfold during chat include:

• Why businesses like Mars should care about COP24 and the 2015 Paris Agreement


• The role companies like Mars have in supporting national climate policy


• The important role partnerships have in achieving long-term sustainability goals


• Barriers that get in the way of supply chains becoming more climate-smart – and ways to overcome them


• How companies can align their progress on the SDGs with their overall climate action goals

Tips to get the most out of the #GenerationForChange Twitter Chat:

• Follow the main participants and the #GenerationForChange hashtag; you may want to use a third-party application like TweetDeck so you can easily follow this one-hour conversation


• Share tweets you think your followers will appreciate


• Follow interesting participants during and after the chat


• Submit questions before tomorrow’s event to promote a more dynamic discussion


• Use the #GenerationForChange hashtag on comments that you want to share with the community

The 1-hour #GenerationForChange chat will touch upon the three key areas of Mars’ plan: a healthy planet, thriving people and nourishing wellbeing.

WHEN: Tuesday, December 4, at Noon EST / 9am PST / 6pm CET.

WHERE: Join the conversation on Twitter, or on a third-party platform such as TweetDeck, by following #GenerationForChange

New to our Twitter chats? Don’t worry! Read this.