For Multinationals, Sustainable Business Transformation Brings Challenges and Opportunities

Today's consumers are looking for businesses that make a positive impact on people and the planet, while investors, governments and other stakeholders are putting increasing pressure on companies to be transparent about the way they do business. Against this backdrop, the business landscape is changing rapidly. Entire industries are in the midst of monumental shifts, and many companies are confronted with realities that require a complete overhaul of their business models.
 
In this series sponsored by Philip Morris International, which is disrupting its business by leading the transformation of the tobacco industry to replace cigarettes with smoke-free products, we’ll take a closer look at how a multinational company is engaging with stakeholders and embracing change, challenges and opportunities to chart a way forward.