Disrupting Short-Termism

How often have you heard a company say, “Corporate responsibility is in our DNA”? Probably more times than you can count. While many brands fail to deliver, a select few make good on these promises and commit their resources to address some of the world’s most pressing challenges, even if they don’t have a short-term financial payoff. Consider CVS Heath’s commitment to stop selling cigarettes at a financial cost of $2 Billion in sales per year. Yet, it was the right thing to do and it opens up new business avenues in health services.

In this series, TriplePundit will highlight innovative companies working to solve long-term problems with short-term business solutions for both people and planet.