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Saatchi & Saatchi S, the agency network's sustainability firm, has launched a PR and social media practice. The agency has hired Jessica Appelgren as VP of communication to lead the unit from its global headquarters in San Francisco.
Previously, the Publicis Groupe-owned firm focused primarily on executive and internal communications for sustainability programs, but the practice will include external communications and campaign-launch capabilities, said CEO Annie Longsworth.
“Communications have to be louder and better in order for sustainability to get to the next level,” she said. “I felt that we were doing ourselves a disservice by not taking it to that level.”
Read the full article in PR Week.
