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Jaguar Land Rover (JLR) has launched a new project in Africa as part of its global CSR programme.
In its ambition to reduce the environmental impact of its vehicles and operations, the motoring giant's global approach was launched in 2013 as part of its ‘Environmental Innovation’ strategy. The programme invests in education, technology, health, wellbeing and environmental projects which will positively impact 12 million people’s lives by 2020.
Working with partners ClimateCare and Vestergaard, JLR is investing in a new smart water filtration technology project called LifeStraw that will provide over 300,000 pupils in 375 schools across Bungoma County with safe water. The project will run for the next five years, helping improve students’ health, education and employment prospects.
Teams of LifeStraw staff will visit the schools each term to see that they are used correctly and to carry out further education, as part of a robust monitoring process. During the launch week, a team of seven Jaguar Land Rover employees from the UK and South Africa participated in the distribution as part of the company's employee volunteering programme, visiting schools across the region to gain a deep insight into the LifeStraw safe water for schools programme.
Nigel Clarke, operations director of Jaguar Land Rover Sub-Saharan Africa said: “Africa is a key growth market for us. By supporting the provision of appropriate and effective water purifier technology we are creating opportunities for over 300,000 schoolchildren in western Kenya – giving them the opportunity for a better education and greater opportunity to learn and excel. By 2020, we will create opportunities for three million people in Africa, which will reaffirm our commitment to grow our global business sustainably and responsibly."
